Marketplace - American Public Media

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Updated: 38 min 28 sec ago

The world of e-books is your oyster

Thu, 2015-04-09 02:00

Oyster, a start-up which runs a subscription service for e-books (‘the Netflix for books’) announced today it will launch an online bookstore where users can also buy e-books. The big five major publishers are backing Oyster. We look at what’s behind this move – and to what extent publishers see this as leverage against Amazon.

Click on the multimedia player above to hear more. 

 

Harvard's business women push

Thu, 2015-04-09 02:00

Harvard Business School is extremely selective — only about 12 percent of applicants are admitted. But even with such a large pool of applicants to choose from, the school still has a serious gender imbalance. Only 41 percent of the student body is female.

The school's new PEEK program is HBS' newest effort to reach out to women and encourage them to apply. For a $500 fee, women who attend women's colleges can experience the business school for a weekend. 

"They will immediately be in a classroom here doing a case," explained Dee Leopold, Harvard Business School's director of admissions. "They will have had a case sent to them before; they will be hitting the ground running."

Many business schools also have a gender imbalance, said Linda Scott, the DP World Chair for Entrepreneurship and Innovation at Saïd Business School, University of Oxford. Why? "Mostly, I think it's because the environment is fairly hostile," she said.

Business Schools are male dominated, and so are the faculty. Even the course material can be presented in a masculine way, Scott said.

"I think a lot of women just want to avoid that environment." 

Businesses tap podcasts to hone their brands

Thu, 2015-04-09 02:00

In the last decade, podcasting has created new ways to tell stories and disseminate content, from educational programming to documentary and news media.

Now, there’s a growing sector of podcasting among companies, whether their product is blue jeans, beauty care, or footwear.

For the past five years, Todd Mansfield, an audio consultant in Portland, Oregon, has been working with his wife Laura, a brand catalyst, to produce podcasts for companies – in virtually an untapped market. 

They say podcasts are about exploring the culture around a product, not necessarily selling.

“I really go back to educating and cool storytelling content, because that is what’s going to be the differentiator and actually going to position companies to really shine,” says Laura.

Clif Bar is a former client of Todd and Laura’s. Its podcast, called Clifcast, is a nutrition show for runners and endurance athletes.

“These are not considered advertisements, we are very conscious of creating content that’s unbiased,” says Ricardo Balazs, Sports Marketing Manager at Clif Bar and the host of Clifcast. “We’re sharing our expertise.”

Levi’s, another client of the Mansfields, created a podcast about the sustainability of its product.

“We went ahead and did an interview with an English gentleman from Levi’s who unveiled this entire story about ways to take better care of their jeans,” explains Todd.

Senior copywriter John Vieira of Nemo Design in Portland, says getting podcast subscribers is important for a company, because it creates a brand following.

“For a brand, that’s tremendously helpful, because you’re looped in,” says Viera. “But for a person, the reward has to be pretty big. So it has to be something you wouldn’t learn about otherwise.”

The key is creating exclusive content – because for most products, there’s an audience that wants to know every side of the story.

 

 

 

 





 

 



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Left your wallet at the airport?

Thu, 2015-04-09 01:00
$615 million

This is the payment amount Greece made to the IMF today. Greece's government is caught between its promises to ease austerity, and the bills it owes international lenders. But this one milestone was just reached. However, the country's cash reserve may be running dry, according to Bloomberg

16

That's the ranking of United States on the Social Progress Index. This alternative measurement to GDP, conducted by the Social Progress Imperative, ranks the Unites States 16th out of 133 countries. Despite being the 5th in GDP per capita, the U.S. lags in areas such as health, safety, and even access to information. 

41 percent

That's the percentage of women in Harvard Business School's student body. The school has launched a new program to tackle this persistent imbalance. For a fee of $500, women can take a peek at the business school by trying it out for a weekend.

$31 million

That's how much a group of new Super-PACs associated with Senator and presidential hopeful Ted Cruz expect to raise by the end of the week, Bloomberg reported. It's the making of a huge war chest, and Cruz has a history of big fundraising with political action committees. That said, the numbers are early and coming from an associate of Cruz, so take them with a grain of salt or two.

15 percent

The maximum discount John Hancock Financial will give life insurance policyholders who wear fitness trackers. They're the first insurer to tie coverage to the growing wearables market, just in time for Apple's foray into smart watches later this month.

$638,142.64

That's how much travelers collectively left behind at airport security checkpoints in 2013, CNBC reported, and the change jar is growing. Any money left behind goes directly into the TSA's budget, and some airports have placed donation boxes for local charities in front of security so flyers can donate their spare change somewhere else.

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