Cook praises Root's contribution
France urges Cameroon evacuation
FBI to investigate Heinz trades
VIDEO: Cameron visits Amritsar massacre site
Penis size matters to female moles
Action to tackle 'failing' schools
Scots unemployment falls by 13,000
Law Change Makes It Harder To Unlock Cellphones
A copyright ruling from the Library of Congress covers whether people may buy a phone from one carrier and then use it with another. A recent change makes it illegal to unlock a phone, or untie it from the original carrier, without permission. But some people are petitioning the White House to undo that change.
Pakistan bomb victims' burials begin
Boeing Engineers OK Contract; Tech Workers Say No
The union representing Boeing Co.'s engineers and technical workers delivered a split decision on a new contract Tuesday. The engineers accepted their offer and the technical workers rejected theirs and authorized a future strike.
England level NZ one-day series
Fans condemn police ticket sanctions
What to eat on your artisan bike in Brooklyn? Soup!
Campbell Soup controls about 50 percent of the soup market -- much less than it used to. So the 144-year-old company introduced a new line of soups marketed specifically to millennials. And so far, it has not gone over well with some of the target demographic.
They're called "Campbell's Go Soups". They come in a microwaveable pouch -- each one with a different black and white photo of a young person making a quirky face. The Moroccan Chicken, for example, has a woman in thick rimmed glasses with a cartoon voice bubble that says, "check it out."
Campbell came up with the idea by sending some of its employees to cities like London, New York and Portland to follow hipster millennials around and see what they ate.
When it comes to the flavors of the soups, Evan Hamilton thinks Campbell did a great job of figuring out what he and his fellow millennials like.
"Quinoa chicken makes sense for millennials. We like to be healthy. We like quinoa, perfect," says Hamilton.
Hamilton is 28 and works at UserVoice -- a company that helps businesses get feedback from their customers. Even though he liked some of the Go Soup flavors, he was kind of insulted by the marketing campaign.
"It sounds like the marketing copy that would be written by aliens if they landed here 2,000 years from now and looked through the wreckage of our civilization and found a Simpsons episode from 1999. It doesn't sound how actual millennials talk," says Hamilton.
Robert Zeithammer knows how millennials talk. He's surrounded by them every day. Zeithammer teaches marketing at UCLA. He recently had his students write about the Go Soup marketing campaign and nearly all of them thought it was ridiculous.
Zeithammer says the recession has caused a profound shift in our understanding of millennials and Campbell hasn't adjusted to the new reality.
"Before the recession, when we thought about millennials, we always talked about them as rich suburban kids who have everything in the world. They are the richest generation and they just have it made."
According to new economic research, millennials who graduated from college during the recession and missed out on entry level corporate jobs may never catch up.
"So we should feel profoundly sorry for them, we should not be trying to sell them soup that costs almost double of all the other offerings of Campbell," says Zeithammer.
The Go campaign has been the butt of jokes by bloggers and The Colbert Report but Zeithammer says, even this is good publicity because it gets millennials thinking about soup. And just hearing the word Campbell's can influence people to buy some -- even if it's the old-fashioned kind in a can.
The Colbert Report
Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive
Campbell got the soup flavors right, but not the pitch
Campbell Soup controls about 50 percent of the soup market -- much less than it used to. So the 144-year-old company introduced a new line of soups marketed specifically to millennials. And so far, it has not gone over well with some of the target demographic.
They're called "Campbell's Go Soups". They come in a microwaveable pouch -- each one with a different black and white photo of a young person making a quirky face. The Moroccan Chicken, for example, has a woman in thick rimmed glasses with a cartoon voice bubble that says, "check it out."
Campbell came up with the idea by sending some of its employees to cities like London, New York and Portland to follow hipster millennials around and see what they ate.
When it comes to the flavors of the soups, Evan Hamilton thinks Campbell did a great job of figuring out what he and his fellow millennials like.
"Quinoa chicken makes sense for millennials. We like to be healthy. We like quinoa, perfect," says Hamilton.
Hamilton is 28 and works at UserVoice -- a company that helps businesses get feedback from their customers. Even though he liked some of the Go Soup flavors, he was kind of insulted by the marketing campaign.
"It sounds like the marketing copy that would be written by aliens if they landed here 2,000 years from now and looked through the wreckage of our civilization and found a Simpsons episode from 1999. It doesn't sound how actual millennials talk," says Hamilton.
Robert Zeithammer knows how millennials talk. He's surrounded by them every day. Zeithammer teaches marketing at UCLA. He recently had his students write about the Go Soup marketing campaign and nearly all of them thought it was ridiculous.
Zeithammer says the recession has caused a profound shift in our understanding of millennials and Campbell hasn't adjusted to the new reality.
"Before the recession, when we thought about millennials, we always talked about them as rich suburban kids who have everything in the world. They are the richest generation and they just have it made."
According to new economic research, millennials who graduated from college during the recession and missed out on entry level corporate jobs may never catch up.
"So we should feel profoundly sorry for them, we should not be trying to sell them soup that costs almost double of all the other offerings of Campbell," says Zeithammer.
The Go campaign has been the butt of jokes by bloggers and The Colbert Report but Zeithammer says, even this is good publicity because it gets millennials thinking about soup. And just hearing the word Campbell's can influence people to buy some -- even if it's the old-fashioned kind in a can.
The Colbert Report
Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive
Stanford wins the fundraising race with new record
Despite the uncertain economy, donations are pouring in to colleges and universities. A new report from the Council for Aid to Education says college fundraisers brought in $31 billion last year -- up slightly from the year before.
Topping the list is Stanford University, which became the first to raise more than $1 billion in a single year. Stanford outraised Harvard and Yale -- and everybody else -- for the eighth year in a row, according to the council’s annual fundraising survey.
Geography helps. Silicon Valley is packed with rich people. Stanford has helped make a lot of them rich, says Bruce Flessner, a fundraising consultant with Bentz Whaley Flessner.
“Stanford’s created a lot of the wealth, and a lot of the wealth has benefited Stanford,” he says.
Venture capitalist and Stanford business school grad Robert King, for instance, gave $150 million for a new institute to promote entrepreneurship in developing countries.
Stanford is also just really good at raising money, says John Cash with consulting firm Marts & Lundy.
“They have big ideas, and very wealthy people give big gifts to support big ideas,” he says.
But Stanford is not immune to dips in the economy. During the financial crisis it had to cut about 20 percent of its fundraising staff. The budget uncertainty in Washington, D.C., could affect giving this year, says Martin Shell, Stanford's vice president for development.
“I do think donors are like markets,” Shell says. “Uncertainty is something that they abhor.”
The 10 universities that raised the most in 2012:
- Stanford University (Stanford, CA) $1,034,848,797
- Harvard University (Cambridge, MA) $650,243,000
- Yale University (New Haven, CT) $543,905,260
- University of Southern California (Los Angeles, CA) $491,853,719
- Columbia University (New York, NY) $490,311,087
- Johns Hopkins University (Baltimore, MD) $479,654,409
- University of Pennsylvania (Philadelphia, PA) $440,602,631
- University of California-Berkeley (Berkeley, CA) $405,434,869
- New York University (New York, NY) $395,509,740
- Massachusetts Institute of Technology (Cambridge, MA) $379,058,315
Institutions that raised the most per student (and amount raised per student) in 2012:
- University of Texas M.D. Cancer Center ($590,719)
- University of Texas Health Center at Tyler ($163,225)
- University of California, San Francisco ($69,864)
- Deep Springs College ($67,334)
- Stanford University ($55,745)
- University of Texas Southwestern Medical Center at Dallas ($48,669)
- Yale University ($45,803)
- California Institute of Technology ($44,576)
- Hillsdale College ($41,506)
- Amherst College ($36,399)
- Massachusetts Institute of Technology ($34,795)
- Phillips Theological Seminary ($34,611)
- Saint Meinrad Seminary and School of Theology ($34,512)
- Baylor College of Medicine ($33,528)
- Union Theological Seminary & Presbyterian School of Christian Education ($32,877)
- Oregon Health & Science University ($32,677)
- Princeton University ($31,306)
- Harvard University ($30,892)
- Anabaptist Mennonite Biblical Seminary ($30,800)
- Bethany Theological Seminary ($27,907)
Stanford University sets new fundraising record
Despite the uncertain economy, donations are pouring in to colleges and universities. A new report from the Council for Aid to Education says college fundraisers brought in $31 billion last year -- up slightly from the year before.
Topping the list is Stanford University, which became the first to raise more than $1 billion in a single year. Stanford outraised Harvard and Yale -- and everybody else -- for the eighth year in a row, according to the council’s annual fundraising survey.
Geography helps. Silicon Valley is packed with rich people. Stanford has helped make a lot of them rich, says Bruce Flessner, a fundraising consultant with Bentz Whaley Flessner.
“Stanford’s created a lot of the wealth, and a lot of the wealth has benefited Stanford,” he says.
Venture capitalist and Stanford business school grad Robert King, for instance, gave $150 million for a new institute to promote entrepreneurship in developing countries.
Stanford is also just really good at raising money, says John Cash with consulting firm Marts & Lundy.
“They have big ideas, and very wealthy people give big gifts to support big ideas,” he says.
But Stanford is not immune to dips in the economy. During the financial crisis it had to cut about 20 percent of its fundraising staff. The budget uncertainty in Washington, D.C., could affect giving this year, says Martin Shell, Stanford's vice president for development.
“I do think donors are like markets,” Shell says. “Uncertainty is something that they abhor.”
The 10 universities that raised the most in 2012:
- Stanford University (Stanford, CA) $1,034,848,797
- Harvard University (Cambridge, MA) $650,243,000
- Yale University (New Haven, CT) $543,905,260
- University of Southern California (Los Angeles, CA) $491,853,719
- Columbia University (New York, NY) $490,311,087
- Johns Hopkins University (Baltimore, MD) $479,654,409
- University of Pennsylvania (Philadelphia, PA) $440,602,631
- University of California-Berkeley (Berkeley, CA) $405,434,869
- New York University (New York, NY) $395,509,740
- Massachusetts Institute of Technology (Cambridge, MA) $379,058,315
Institutions that raised the most per student (and amount raised per student) in 2012:
- University of Texas M.D. Cancer Center ($590,719)
- University of Texas Health Center at Tyler ($163,225)
- University of California, San Francisco ($69,864)
- Deep Springs College ($67,334)
- Stanford University ($55,745)
- University of Texas Southwestern Medical Center at Dallas ($48,669)
- Yale University ($45,803)
- California Institute of Technology ($44,576)
- Hillsdale College ($41,506)
- Amherst College ($36,399)
- Massachusetts Institute of Technology ($34,795)
- Phillips Theological Seminary ($34,611)
- Saint Meinrad Seminary and School of Theology ($34,512)
- Baylor College of Medicine ($33,528)
- Union Theological Seminary & Presbyterian School of Christian Education ($32,877)
- Oregon Health & Science University ($32,677)
- Princeton University ($31,306)
- Harvard University ($30,892)
- Anabaptist Mennonite Biblical Seminary ($30,800)
- Bethany Theological Seminary ($27,907)




