National / International News

Would a Marketplace by any other name smell as sweet?

Marketplace - American Public Media - Thu, 2014-07-17 09:09

Retailers spend a lot of time thinking about what the shopping experience is like for customers, and how that reflects on the store’s brand. They think about the signature decor of the store, they think about lighting and they think about overhead music –and they think about the store’s scent. In fact, scent is something they’ve thought long and hard about.

“If [retailers] don’t connect and make it a comfortable, welcoming place to shop, and to spend their money, consumers will go somewhere else” says Andy Kindfuller, CEO of ScentAir. His company creates signature scents based on what he calls “brand attributes.”

Kindfuller is adamant that these aren’t perfumes. Their scents are dispersed through a space with the company’s equipment. They’ve worked with medical waiting rooms where the goal was to create a calming atmosphere, with a hotel whose lobby now subtly smells like cookies and tea, and a sport stadium that smells, as Kindfuller says, “like victory.”

ScentAir works closely with their client’s marketing team as they devise a scent. When it comes to actually creating the fragrance, Kindfuller says it really does boil down to a team of folks in a room with a whiteboard.

“The perfumers that we use, use up to 10,000 different ingredients... what’s amazing is they can identify those 10,000 just by smell and so we will often create a fragrance that can have several hundred different notes.”

Kindfuller and his team even made a scent for Marketplace. We've been having our staff try them out today.

 

Marketplace host Kai Ryssdal:

 

Marketplace reporter Krissy Clark:

 

Marketplace reporter David Weinberg:

<a href="http://marketplaceapm.polldaddy.com/s/what-does-business-smell-like">View Survey</a>

Would a Marketplace by any other name smell as sweet?

Marketplace - American Public Media - Thu, 2014-07-17 09:09

Retailers spend a lot of time thinking about what the shopping experience is like for customers, and how that reflects on the store’s brand. They think about the signature decor of the store, they think about lighting and they think about overhead music –and they think about the store’s scent. In fact, scent is something they’ve thought long and hard about.

“If [retailers] don’t connect and make it a comfortable, welcoming place to shop, and to spend their money, consumers will go somewhere else” says Andy Kindfuller, CEO of ScentAir. His company creates signature scents based on what he calls “brand attributes.”

Kindfuller is adamant that these aren’t perfumes. Their scents are dispersed through a space with the company’s equipment. They’ve worked with medical waiting rooms where the goal was to create a calming atmosphere, with a hotel whose lobby now subtly smells like cookies and tea, and a sport stadium that smells, as Kindfuller says, “like victory.”

ScentAir works closely with their client’s marketing team as they devise a scent. When it comes to actually creating the fragrance, Kindfuller says it really does boil down to a team of folks in a room with a whiteboard.

“The perfumers that we use, use up to 10,000 different ingredients... what’s amazing is they can identify those 10,000 just by smell and so we will often create a fragrance that can have several hundred different notes.”

Kindfuller and his team even made a scent for Marketplace. We're having our staff try them out today.

 

NotW 'undermined axe murder probe'

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BBC - Thu, 2014-07-17 09:06
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BBC - Thu, 2014-07-17 08:59
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UK space shot's tribute to Newton

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British astronaut Tim Peake has picked "Principia" to be the name of his mission into space next year.

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CEO Of Ignition Switch Maker Says No Responsibility For GM Deaths

NPR News - Thu, 2014-07-17 08:31

Rodney O'Neal, CEO of Delphi Automotive, says the ignition switch was redesigned according to GM specifications. GM CEO Mary Barra acknowledged, "It's our responsibility."

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Ex-Labour minister backs Yes vote

BBC - Thu, 2014-07-17 08:18
A former Merseyside MP and ex-Labour minister endorses Scottish independence as Scotland's First Minister Alex Salmond makes a speech in Liverpool.

Beyonce leads MTV video nominations

BBC - Thu, 2014-07-17 08:05
Beyonce is in the running for eight prizes at the MTV Video Music Awards, including video of the year and best female.

She's Got A Perfect Afro — And A Melodious Vision For African Musicians

NPR News - Thu, 2014-07-17 08:02

Meklit Hadero was born in Ethiopia and raised in the U.S. She's a folk-jazz artist who's been likened to Joni Mitchell. And she brings East African musicians together to share their beats.

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VIDEO: Assisted dying 'a dangerous path'

BBC - Thu, 2014-07-17 08:01
Paralympic multi-gold medallist Baroness Tanni Grey-Thompson, has spoken out against the legalisation of assisted dying, warning that a bill proposed by Former Labour Lord Chancellor Lord Falconer does not have "adequate safeguards".

Doctor Who leaks blamed on 'mistake'

BBC - Thu, 2014-07-17 07:59
The recent leaks of scripts and footage from the new Doctor Who series were due to a "damaging mistake", according to the BBC's commercial arm.

Malaysian Jet That Crashed In Ukraine May Have Been Shot Down

NPR News - Thu, 2014-07-17 07:55

A U.S. official has told NPR that a Malaysia Airlines jet carrying nearly 300 people was likely shot down by a surface-to-air missile.

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Kristoff sprints to stage 12 win

BBC - Thu, 2014-07-17 07:39
Alexander Kristoff wins a sprint finish to claim victory in stage 12 of the Tour de France from Bourg-en-Bresse to Saint Etienne.

Van Gaal defends 'strong personality'

BBC - Thu, 2014-07-17 07:37
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Blues musician Johnny Winter dies

BBC - Thu, 2014-07-17 07:30
Blues guitarist Johnny Winter, known for his energetic solo performances, has died at the age of 70.

After Thor, Marvel Announces Big Change To Captain America

NPR News - Thu, 2014-07-17 07:29

Sam Wilson, aka the Falcon, will carry Cap's shield. He's the second African-American to take on the iconic role. Also this week, Marvel announced that Thor will be female.

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Israel-Gaza ceasefire deal denied

BBC - Thu, 2014-07-17 07:28
Israel's foreign minister and Hamas deny earlier reports of a truce deal to end fighting in Gaza between Israel and Palestinian militants.
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