National / International News

Black Death skeletons yield secrets

BBC - Wed, 2014-05-07 15:46
The Black Death led to big gains in health for future generations, according to an analysis of skeletons interred in London cemeteries.

Graduates make most of free degrees

BBC - Wed, 2014-05-07 15:32
The online education you don't have to pay for

VIDEO: The cubicle's cruel evolution

BBC - Wed, 2014-05-07 15:31
How did American office workers end up so boxed in?

Lords: Fracking 'national priority'

BBC - Wed, 2014-05-07 15:22
Regulated fracking should be an "urgent national priority", a group of Lords has said, but green campaigners say the UK must embrace renewables.

Congress Holds Former IRS Official Lois Lerner In Contempt

NPR News - Wed, 2014-05-07 15:19

On a largely party-line vote, Republicans approved the resolution that stems from the alleged targeting of conservative groups seeking tax-exempt status.

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I now believe in miracles - Poyet

BBC - Wed, 2014-05-07 15:06
Sunderland manager Gus Poyet says surviving in the Premier League marks one of the best days of his life.

Property market 'still constrained'

BBC - Wed, 2014-05-07 15:04
The Scottish housing market continues to be "marred" by weak supply and high demand, according to surveyors.

Paralysed person 'to walk' at World Cup

BBC - Wed, 2014-05-07 15:03
Historic event planned for paralysed person at World Cup

The ski resort praying for snow

BBC - Wed, 2014-05-07 15:02
The Californian ski resort that hasn't opened for two years

Rising carbon curbs crop nutrition

BBC - Wed, 2014-05-07 15:01
Rising levels of CO2 around the world will significantly impact the nutrient content of crops according to a new study.

Pellegrini expects City to win title

BBC - Wed, 2014-05-07 14:58
Manager Manuel Pellegrini "expects" Manchester City to win the Premier League, and says they have done it the right way.

VIDEO: Bears in Brazil and other arts stories

BBC - Wed, 2014-05-07 14:55
Hand-painted bear sculptures pitch up on Rio's Copacabana beach to raise awareness of Unicef, the winning entries of this year's World Press Photo contest are displayed in Portugal - and more from the world of arts.

After 6 Decades, 'Jet' Magazine Decides To Go All-Digital

NPR News - Wed, 2014-05-07 14:50

The digest of black life is ending its print offerings after more than 60 years. The once-influential publication was an oddity: both ubiquitous and easily overlooked.

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Coca-Cola cancels its 'You're on. Diet Coke.' campaign

Marketplace - American Public Media - Wed, 2014-05-07 14:40

In a Diet Coke ad released recently, a series of young people face nervy challenges — giving a speech, making a presentation, doing the best man’s toast at a wedding. Each has a cool, fresh pick-me-up — a Diet Coke — at their side.

Then, singer Taylor Swift is seen backstage before a concert. The stage manager steps into her dressing room and says “You’re on.” Which then echoes the tagline of the campaign: “Diet Coke. You’re On.”

But there’s a hitch. In print ads — on billboards and bus shelters — the campaign also tells short tales of young people taking risks — like moving to New York to become a DJ. Only in some of those ads, the tagline is reversed: “You’re on. Diet Coke.” And the word “Diet” appears off-baseline, in smaller red script, superimposed over a shadow from a soda can.

 

http://www.duckandcoveronline.com/

The result? That tagline can easily be seen as “You’re on Coke.” Which is exactly what some people pointed out and roundly made fun of. Which led to a series of parody print ads and flying tweets that adapt the drug-addled tagline to any number of dark-and-twisted up-your-nose scenarios.

“Whenever a brand puts its message out there,” says advertising professor Tony Kelso at Iona College, “if it’s open to interpretation, then they’re just asking for people to have fun with it. We’re in the age where we’re not just receiving advertising. Everybody is participating.”

Jack Myers is a media ecologist and author of the book Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World. He says this generation of consumers “are digital activists who see content as a creative opportunity to express themselves and to fundamentally change the nature of the intended communication."

Myers says there’s an irony here: companies desperately want consumers to respond to, and interact with, advertising. They want them to contribute their own words and experiences about the companies' brands. They also want consumers to share — endorsements, ‘likes,’ links to ads — with friends and family. Yet, says Myers, some of those same brands are still trying to control what happens to their messaging after it’s released into the marketplace.

But he thinks that’s misguided and ultimately futile. “Advertisers just have to be comfortable being less careful,” says Meyers, “and letting the market take their messages and hack at will, and take the response with a grain of salt.”

Animal New York

According to the New York Times, Coca-Cola has pulled its “You’re On” campaign. The company didn’t respond to Marketplace’s request for comment by our deadline.

All the buzz and attention that Diet Coke is getting — even if some of it is negative — might be a positive for the brand. Diet Coke and the carbonated soft drink category in general need more young consumers. Those consumers are grabbing bottled water, vitamin-fortified water, juice drinks and especially energy drinks, instead of soft drinks. According to Beverage Digest, Diet Coke’s volume fell nearly 7 percent in 2013 from the year before; Diet Pepsi fell about the same amount. Diet Mountain Dew and Coke Zero have also slipped.

VIDEO: The mystery of MH370 two months on

BBC - Wed, 2014-05-07 14:39
Malaysian Airlines flight MH370 disappeared en route from Kuala Lumpur to Beijing two months ago and despite extensive search efforts, teams have yet to find any items from the plane.

Malala plea over Nigeria schoolgirls

BBC - Wed, 2014-05-07 14:33
Girls' education campaigner Malala Yousafzai says the world must not stay silent over the abduction of more than 200 schoolgirls in Nigeria.

Snip Decision: Africa's Campaign To Circumcise Its Men

NPR News - Wed, 2014-05-07 14:20

A campaign in Africa to prevent HIV has persuaded 6 million teens and men to get circumcised and aims to sign up 14 million more. To do so, health officials must appeal to male vanity.

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VIDEO: Fugitive 'Skull Cracker' in custody

BBC - Wed, 2014-05-07 14:19
A fugitive armed robber nicknamed the "Skull Cracker" is in custody in London.

Stuart Hall 'raped girls at BBC'

BBC - Wed, 2014-05-07 14:18
The broadcaster Stuart Hall groomed two girls and raped them in his BBC dressing room, a court hears.

Manchester City 4-0 Aston Villa

BBC - Wed, 2014-05-07 14:09
Manchester City thrash Aston Villa to move two points clear at the top of the Premier League with one match remaining.
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