National / International News

Xbox One console to launch in China

BBC - Tue, 2014-04-29 21:11
Microsoft says its Xbox One gaming console will go on sale in China in September, months after a 14-year ban on consoles was lifted.

Baghdad Frankenstein book wins prize

BBC - Tue, 2014-04-29 20:35
Ahmed Saadawi's modern-day Frankenstein novel set in Baghdad has won the Arab world's top prize for fiction.

Clippers owner race row ban welcomed

BBC - Tue, 2014-04-29 20:03
The lifetime ban imposed on the LA Clippers basketball team owner over racist remarks has received widespread praise, with the team coach saying it is the "start of a healing process".

Russia 'must leave Ukraine in peace'

BBC - Tue, 2014-04-29 19:31
US Secretary of State John Kerry says Russia should "leave Ukraine in peace", as pro-Russian activists storm another building in eastern Ukraine.

'Question Time' day for MPs mooted

BBC - Tue, 2014-04-29 18:55
All MPs should be questioned by their constituents twice a year to help public involvement in politics, a study suggests.

UK urged to rethink aid to Pakistan

BBC - Tue, 2014-04-29 18:32
British aid to Pakistan should be cut unless there is "clear evidence" it is helping reduce Islamic extremism, MPs say.

Severe weather threatens eastern US

BBC - Tue, 2014-04-29 17:57
Severe weather threatens as many as 73 million Americans, after two days of powerful storms and tornadoes killed up to 34 people.

VIDEO: Rio Olympic preparation 'worst ever'

BBC - Tue, 2014-04-29 17:33
The vice president of the International Olympic Committee has described Brazil's preparations for the 2016 Games in Rio de Janeiro as the worst he has ever seen.

VIDEO: 'Racist' NBA owner banned for life

BBC - Tue, 2014-04-29 17:32
The owner of the LA Clippers basketball team in America has been fined $2.5m and banned from the sport for life for making racist remarks.

Pre-pregnancy diet 'affects genes'

BBC - Tue, 2014-04-29 17:10
A mother's diet can permanently alter the functioning of her child's genes, even before conception, say scientists.

VIDEO: Farage: Newark 'seriously tempting'

BBC - Tue, 2014-04-29 16:58
Nigel Farage, the leader of UKIP, has said that he is "tempted" to stand as member of parliament in upcoming by-election.

Fibre 'helps heart-attack survivors'

BBC - Tue, 2014-04-29 16:53
If you have had a heart attack, eat plenty of fibre because it may improve your long-term chances of recovery, say researchers.

Slow user growth hits Twitter shares

BBC - Tue, 2014-04-29 16:30
Shares in Twitter dropped to their lowest levels since the company's stock market flotation, as it reported slower than expected user growth.

Are conservatives deserting Sarah Palin?

BBC - Tue, 2014-04-29 16:16
Are conservatives now deserting Sarah Palin?

The return of the dimpled pint glass

BBC - Tue, 2014-04-29 15:37
The return of the dimpled pint jug

Lab Rats May Be Stressed By Men, Which May Skew Experiments

NPR News - Tue, 2014-04-29 15:34

Scientists noticed the phenomenon when mice and rats did not react to pain in the presence of men. They ran an experiment and found it had to do with certain pheromones produced by men.

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Azraq: How a refugee camp is built from scratch

BBC - Tue, 2014-04-29 15:32
What goes into designing a refugee camp in the desert?

Damon Albarn on life, elephants and gospel

BBC - Tue, 2014-04-29 15:29
Blur's frontman on phones, elephants and gospel music

VIDEO: Making music the old way

BBC - Tue, 2014-04-29 15:24
The people making music with medieval instruments

The history of the marketing of Cinco de Mayo

Marketplace - American Public Media - Tue, 2014-04-29 15:23
Friday, May 2, 2014 - 04:05 Bryan Steffy/Getty Images for Bud Light

Party goers enjoy the poolside Bud Light Lime 'Lime -A - Rita' Cinco de Mayo party on May 5, 2012 in Las Vegas, Nevada.

Technically, Cinco de Mayo falls on a Monday this year. But beer companies want people to get an early start, celebrating over the weekend.

But celebrating what, exactly? What does Cinco de Mayo mean for marketers and consumers?

Many in Los Angeles celebrated Cinco de Mayo last weekend. Tens of thousands of Latinos attended a street fair that big corporations saw as a marketing opportunity, even if their message was a little fuzzy.

At the Ford booth, I spoke with Marie, a 'brand ambassador.' I asked her to make the connection between the car company and Cinco de Mayo.

"Ford, to me, is about the people. And people need to drive to get around this city and Ford is a great way to do that," said Marie.

She struggled to make the connection. But, to be fair, it is sort of a hazy holiday.

After all, May 5 commemorates an obscure battle where the Mexican underdogs defeated the French.

"In Mexico, we don't really do Cinco de Mayo," said Marie. "It's more of an American-ized holiday."

In this case, 'American-ized' meant commercialized. Festival goers moved from line to line, waiting for free samples and gift bags. A fiesta of freebies from McDonald's and Palmolive and Colgate.

"The consumer products companies have been the early-adopters of understanding that this is the market that is going to move the needle, and they've really fought hard to create brand recognition," said Xavier Gutierrez with Meruelo Group, one of the event's sponsors.

While some companies try to connect with Latinos, beer companies try to get everyone to party.

According to Nielsen, the market research company, Americans bought more than $600 million worth of beer last year for Cinco de Mayo. That's more beer than was sold for the Super Bowl or St. Patrick's Day.

"Beer companies have been largely responsible for the commodification of Cinco de Mayo. I mean, they spend millions and millions of dollar in Spanish-language advertising," said Jose Alamillo, a professor of Chicano studies at California State University Channel Islands.

Alamillo said the beer industry ignores alcohol related health issues that affect the Latino community.

He'd like to see Cinco de Mayo promoted as a history lesson, instead of -- as critics allege -- an excuse to sell booze.

Marketplace Morning Report for Friday May 2, 2014Story Byby Jeff Tyler and Shea HuffmanPodcast Title The history of the marketing of Cinco de Mayo Story Type FeatureSyndication SlackerSoundcloudStitcherSwellApp Respond No
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