One of American’s breakfast staples – orange juice – is disappearing off our breakfast tables. In fact, a Nielsen report this week shows orange juice sales have fallen to their lowest levels since 2002. So what's behind the sagging orange juice sales? Here are some contributing factors to sip on:
Sales for coffee, pomegranate juice, and sports and energy drinks are up.Justin Sullivan/Getty Images
A bacterial disease that is sometimes called “citrus greening” or “yellow dragon disease” is being spread by an invasive bug from Asia. The USDA reports the orange-tree population has shrunk nearly a quarter since 2003. All this leads analysts to predict the upcoming orange season may be the smallest crop in 50 years.Joe Raedle/Getty Images
Breakfast is less popular
Studies show we aren’t eating breakfast as much as we have in the past.
Spencer Platt/Getty Images
Plus, it's expensive.
According to Nielsen, a gallon of “OJ” now goes for about $6.50.Justin Sullivan/Getty Images
So, in the near-term, it looks like several forces our driving our breakfast mainstay into a luxury buy.
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It's hardly like World War II or anything, but Americans are increasingly finding ways to go without orange juice. Consumption has fallen to the lowest level since 2002 according to fresh numbers from Nielsen -- we have more on why the breakfast staple is becoming less popular. And as families pack their 18-year-olds for college, they're confronted by the tuition costs. Then there's the cost of text books: one estimate puts the average at $600 for books and materials; another estimate runs twice that. Some students save money by renting or buying textbooks. But others don't get the books at all, which can cause big headaches for the instructors leading their classes. As you've been hearing, two people were shot last night and more than 30 arrested in more confrontations in Ferguson, Missouri. Among the many issues that will be examined is the flow of post-9-11 federal money that critics say has lead to the militarization of American police forces. And there are calls now for police officers to wear video cameras on the job. But that solution may only lead to more questions.