Porsche is the most profitable company in Volkswagen’s family of brands, with a long and storied history. But it has a big problem.
Kyle Stock, Associate Editor at Bloomberg Businessweek says 85 percent of the people who buy Porsches are men.
"They do acknowledge that women are a demographic that they haven’t done great with," says Stock. "They want new buyers, new customers for this and so they’re definitely thinking about that."
After three years of research and development, Porsche rolled out a new model designed to appeal to women, called the Macan.
"Its development was a journey from the Nürburgring test track to the Whole Foods parking lot," says Stock.
Stock believes this crossover vehicle will help the car company increase their female customers, however, they probably should have jumped on the train a long time ago.
"The small SUV segment, the crossover segment, is by far the hottest segment in the market right now," says Stock. "And there is no signs of that slowing down."
We may have to start a new segment on the program: Marketplace Reads Headlines That Make You Go, "Wait... What?"
And then we'll just read headlines.
Particularly, ones like this one from the Wall Street Journal:
Swarm of 1,024 Tiny Robots Works Together Without Guiding Central Intelligence.
I'm telling you, it's got potential.
An international team of scientists is experimenting with a potential drug to block the production of a protein linked to amyotrophic lateral sclerosis.
Eric Holder said federal investigators have already conducted interviews with eyewitnesses to the shooting of an unarmed black teenager in a St. Louis suburb.
Sayur manis is a green vegetable that tastes like spinach with a hint of asparagus when cooked. It's packed with nutrients, but the raw leaves have been linked to outbreaks of lung failure.
Nearly 80 percent of all the U.S. currency in the world is in $100 bills. But some people want to get rid of the bill altogether.
Rev. Willis Johnson's church is just one mile from where Michael Brown, an unarmed teenager, was killed by a police officer in Ferguson, Mo. Johnson explains what he's hearing from protesters.
A lot of us go on vacation and set our email to auto-reply, but that still means we spend hours wading through hundreds of emails when we return. Well, car and truckmaker Daimler is giving its employees in Germany a new vacation option: auto delete.
About 100,000 Daimler employees can choose to have their incoming email permanently obliterated while on vacation.
“To bring good input into the company you need also to rest and you need breaks," says Daimler spokesman Oliver Wihofszki. He says employees should return to work motivated and with a fresh spirit, so they "don’t have to think,‘Oh my God, I have to read 576 emails.'"
Instead, those 576 emails disappear. Their senders get a cheery notice with an emergency contact and the sign-off: "I appreciate your understanding!"
Here's the suggested auto-reply that Daimler employees in Germany can use:
Important Information: I’m using “Mail on Holiday”. Until DD.MM.YY your e-mails will be deleted.
In urgent cases please contact surname name, Tel. +49 XXXX-XX-XXXXX, firstname.lastname@example.org
“Mail on Holiday” is a Life-Balance offer at Daimler.
If you want me to read this e-mail personally, please be kind enough to send me the information after DD.MM.YY.
I appreciate your understanding!
Now, Daimler also has a plant in Tuscaloosa. But Wharton School management professor Peter Cappelli says auto-delete would be hard to pull off in America, with its always-on mentality.
“I would do it,” he says, “but that’s partly because not very many people actually need to talk to me.”
He says in the academic world, a footnote crisis does not mean imminent doom.
If you’re a company deleting email, however, you have to be sure your customers and vendors actually write to your emergency contact, so you don’t lose business.
Peter Cappelli says that means vendors might have to change the way they work.
“But it’s tricky to change the way you work for one out of your 100 clients,” he adds.
David Baggett created an app called Inky that helps manage email, not delete it. He says if you delegate email from one human to another, “then you still have a scaling issue. You still have another person that has to scale to a thousand messages a day potentially.”
Still, Daimler is forging ahead. The company piloted its “Mail on Holiday” program last year and says it doesn’t monitor which employees use it.
David Gregory announced on Twitter that he's leaving NBC News, where he's hosted Meet the Press since 2008. NBC political director Chuck Todd will be the next host of the weekly political chat show.
Ferguson police expect to again clash with protesters. Ferguson's police chief called for calm, while reiterating that he will not release the name of the officer who shot Michael Brown.
Many were damaged in the fighting with Israel and others are still serving as shelters for Gazans who lost their homes. Even before the fighting, kids went to school in shifts owing to overcrowding.
The longtime leader has bowed to pressure to quit his post and endorse his nominated successor. The White House commended the announcement.
Kenya's international airport is on high alert, since the Kenya Medical Association has called on the national airline to suspend flights due to concerns over the Ebola outbreak.