National / International News

Marine policy 'not fit for purpose'

BBC - Fri, 2015-01-30 15:24
Scottish government plans to protect the nation's seas are not fit for purpose and could even make the current situation worse, MSPs say.

Argentine politics in polarisation

BBC - Fri, 2015-01-30 15:22
Argentine politics is polarised by the death of a prosecutor and the president's confrontational response.

Midnight tax return deadline looms

BBC - Fri, 2015-01-30 15:18
Hundreds of thousands of people are expected to log on today to file a self-assessment tax return and avoid a £100 fine.

The huddled masses besieging Fortress Calais

BBC - Fri, 2015-01-30 15:14
Why people who once had good jobs are living in despair

RE lessons 'never been needed more'

BBC - Fri, 2015-01-30 15:12
Developing "religious literacy" in schools will make young people less vulnerable to radicalisation, a leading teacher is to say.

Cumberbatch in call for gay pardons

BBC - Fri, 2015-01-30 15:12
Benedict Cumberbatch and members of codebreaker Alan Turing's family are among those calling for thousands of men who were prosecuted for being gay to be pardoned.

Ebola-hit Liberia delays schooling

BBC - Fri, 2015-01-30 15:02
Liberia's delays the planned re-opening of the country's schools, saying they are not not yet fully prepared to prevent the spread of Ebola.

Russian drug cheat keeps world title

BBC - Fri, 2015-01-30 14:50
Russian drug cheat Tatyana Chernova has her results annulled from 2009-2011 but keeps world title she won from Jessica Ennis.

IS 'chemical weapons expert killed'

BBC - Fri, 2015-01-30 14:32
A chemical weapons expert working with Islamic State in Iraq has been killed in an air strike. the US military says.

'NFL flourishes amid mayhem & chaos'

BBC - Fri, 2015-01-30 14:29
The professional game of American Football is more popular than ever, yet some would argue it has never been more contemptible.

Argentine Official Says He Sought Cooperation With Iran, Not Coverup

NPR News - Fri, 2015-01-30 14:19

In an exclusive interview with NPR, Foreign Minister Hector Timerman says he met Iranian officials as part of the effort to find out who was behind the 1994 bombing of a Buenos Aires Jewish center.

» E-Mail This

Alonso locked into McLaren - Dennis

BBC - Fri, 2015-01-30 14:03
McLaren's Ron Dennis insists Fernando Alonso will not join Mercedes for 2016 as a replacement for Britain's Lewis Hamilton.

Measles Is A Killer: It Took 100,000 Lives Worldwide Last Year

NPR News - Fri, 2015-01-30 13:55

The uproar over the U.S. outbreak glosses over a bigger problem: Measles takes a tragic toll in poor countries. But a vaccine can effectively stop this deadly — and highly contagious — disease.

» E-Mail This

VIDEO: Fifty shades of manipulation?

BBC - Fri, 2015-01-30 13:48
Will Gompertz discusses appropriation - and Fifty Shades of Grey - in his latest blog

'Lampard deserves good reception'

BBC - Fri, 2015-01-30 13:40
With Frank Lampard poised to return to Chelsea with Manchester City, QPR boss Harry Redknapp insists he deserves a warm welcome.

In pictures: Churchill celebrated

BBC - Fri, 2015-01-30 13:38
Anniversary of Sir Winston Churchill's state funeral

TurboTax tries to recover from price-hike stumble

Marketplace - American Public Media - Fri, 2015-01-30 13:34

As if paying your taxes isn't penance enough.

TurboTax seems to have made a stumble – a big one. The tax preparation and filing software company raised its prices, but users didn’t realize it until they tried to file their taxes. TurboTax deluxe users weren’t able to file forms like schedules C,D and E unless they paid more for an upgrade. They're making their displeasure known, and the company is scrambling to redeem itself.

“We feel like they’re almost taking us for a ride, by saying 'We have your information. We’re not going to give it to you unless you pay us more money,'" says Jonah Berger, a marketing professor at the Wharton School and author of "Contagious: Why Things Catch On.

For some TurboTax customers, it's as if the Sopranos were preparing their 1040-EZs. 

But Berger notes the problem isn't just about the money.

"This is an issue of expectations. Consumers expected one thing. They thought they were getting a full product, with paying a certain price ,and they were actually only getting a piece of it,” he says.

Luckily for TurboTax, the company has a strong reputation, says Brannon Cashion, global president of Addison Whitney, a brand strategy consulting firm.

"A lot of times people reference online tax preparation or electronic tax preparation as TurboTax," he says. "They’ve got a really strong brand." 

Scott Galloway, a marketing professor at NYU’s Stern School of Business, says what TurboTax does now is more important than the mistake it just made.

“The biggest PR crises in history haven’t been a function of what happened but how the company reacted,” he says.

When a company messes up, three things need to happen, Galloway says.

"The first is to acknowledge the issue, to basically admit that you made a mistake," he says. "The second is to have the top guy or gal make that admission – so to get the CEO front and center. And the third is to overcorrect. To offer consumers a better deal than they originally had. Those are the only three things you need to remember, and they are consistently ignored."

TurboTax didn’t respond to a request for a comment. But Galloway says the company is on track to a full recovery. Its CEO has posted an apology on his LinkedIn page and on YouTube, and the company is offering a $25 refund to consumers who paid to upgrade.

VIDEO: What not to say in an obituary

BBC - Fri, 2015-01-30 13:33
'Warts n all' eulogy sparks tongue-in-cheek reaction

Shake Shack Sizzles With IPO As McDonald's Fizzles

NPR News - Fri, 2015-01-30 13:30

Shares of the burger chain shot up Friday, its first trading day. Shake Shack and other fast-casual joints are taking a bite out of McDonald's, which can't recast itself to fit the current trend.

» E-Mail This

Treasure those Roman numerals while you can

Marketplace - American Public Media - Fri, 2015-01-30 13:22

Sunday is Super Bowl XLIX. 

That's 49 ... in the numerology the NFL has followed since 1971 and Super Bowl V.

But next year, the rules go out the window.

As we told you when the announcement was made in summer, Super Bowl 50 will officially be Super Bowl 50 ... not Super Bowl L.

"L" all by itself just wasn't pleasing to the eye, the league says.

 

Pages