National / International News

Soldier jailed for making nail bomb

BBC - 5 hours 19 min ago
British soldier Ryan McGee, 20, jailed for two years for making nail bomb in Greater Manchester

Websites creak on record Black Friday

BBC - 5 hours 29 min ago
Retailers including John Lewis and Currys head for record online sales as frenzied shopping swamps websites.

Iris Robinson in 'serious breach'

BBC - 5 hours 34 min ago
Stormont's Standards and Privileges Committee says Iris Robinson committed a serious breach of assembly rules, but First Minister Peter Robinson did not.

Test Your Medical Smarts: Does This Patient Have Ebola?

NPR News - 5 hours 57 min ago

Patient X arrives. She ran a fever. Now it's gone. But she has diarrhea. Should you test for the virus or not? That's the kind of case history presented to health workers heading to West Africa.

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Talking (Very Frankly) About Sex On Campus

NPR News - 5 hours 57 min ago

Sex Week events are designed to foster an open, healthy discussion about sex.

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England call came too soon - Richards

BBC - 6 hours 4 min ago
Micah Richards thinks he is "10 times better" than he was when he made his international debut aged just 18.

Airport raids tackle cyberthieves

BBC - 6 hours 5 min ago
Cyberthieves who used stolen credit cards to buy airline tickets are targeted in raids at 80 airports.

Austria arrests 13 jihadi suspects

BBC - 6 hours 12 min ago
Police in Austria arrest 13 people suspected of radicalising young people and recruiting them to fight in Syria.

Judges consent to Chhokar retrial

BBC - 6 hours 12 min ago
Three high court judges grant prosecutors permission to retry one man accused of murdering Lanarkshire waiter Surjit Singh Chhokar in 1998.

McBride new head of Belfast Trust

BBC - 6 hours 17 min ago
Dr Michael McBride is appointed the new interim chief executive of Belfast Health Trust.

Kahlo's home recreated in New York

BBC - 6 hours 18 min ago
Mexican artist Frida Kahlo's native garden and studio is to be recreated at the New York Botanical Garden next year.

Taxpayers paid for leader's Porsche

BBC - 6 hours 21 min ago
A former council chief at the centre of a row over cash payments made in lieu of pension contributions was given a luxury Porsche lease car at taxpayers expense, BBC Wales learns.

Irish rugby legend Kyle dies aged 88

BBC - 6 hours 28 min ago
One of Ireland's greatest ever rugby players, Jack Kyle, dies at the age of 88.

Connecting your online self to your offline self

Retailers have long tracked when we visit and what we purchased in stores. Then, they came up with ways to monitor what we did on their websites. Now, they're using mobile devices to connect that offline and online activity into data-rich customer profiles. 

Monica Ho heads marketing at xAd. It has a map of America that shows real people visiting stores in real-time. On it, each individual person is a blinking yellow light. At ten o'clock in the morning, the map is lit up like a Christmas tree. In two minutes, you can watch over a million people shop.

XAd creates this map with GPS data transmitted by the apps on people's phones. The company buys most of the data from free apps that sell user information to make some revenue. XAd uses the data to help retailers tell if an ad they sent to your mobile phone actually led you into a store, an important metric to track offline conversions that begin with online advertising.

Matt DePratter is a VP of digital marketing at Catapult. He says if we use a retailer's app, that company knows even more about you-like where you are in a store, what you browsed online, if you bought anything, or if you looked up an item on a competitor's website. That can help stores target you with products, discounts, and personally-tailored commnication.

Depratter says companies like Walmart and Target are trying to get people to use their apps, even in stores. He says Target "actually has little signs directing you to interact with your mobile device in some sort of way." The company offers customers a coupon if they send it a text, thereby initiating contact between the store and the person's phone.

Connecting to your mobile phone is key to integrating your offline and online data, which, in the end, will help retailers sell you more stuff.

VIDEO: Cameron ad-libs while alarm sounds

BBC - 6 hours 40 min ago
The Prime Minster has to pause while delivering a speech at a factory in the West Midlands as an alarm was sounding.

Plebgate row was 'nonsense incident'

BBC - 6 hours 51 min ago
A police officer who witnessed the so-called "plebgate" row says it was a "nonsense incident" that should not have cost Andrew Mitchell his job.

MPs suspended for heckling SA leader

BBC - 6 hours 56 min ago
South African opposition party leader Julius Malema and 11 of his MPs are suspended from parliament without pay for heckling the president.

VIDEO: Meet the neighbours: Life in Denmark

BBC - 7 hours 6 sec ago
In a film from Copenhagen, Politics Europe finds that Denmark is very green, but it's not very cheap.

VIDEO: 'Boys are never taught not to rape'

BBC - 7 hours 7 min ago
An investigation into the rape trial of an Aussie rules footballer has been awarded Britain's leading sports book prize.

Smith 'dropped welfare proposals'

BBC - 7 hours 11 min ago
Papers seen by BBC Scotland suggest the Smith Commission contemplated more extensive welfare devolution until the final phase of talks.

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