Dr. Bernd Gans, the president of the Air France 447 Families Association, discusses an open letter that the group wrote in support of the families of passengers on Malaysia Airlines Flight 370.
As Russia has consolidated its control over Crimea, the Ukrainian government in Kiev has sent mixed messages. Many troops on the ground are feeling increasingly abandoned, with no clear orders at all.
The New York Knicks were once a marquee NBA franchise; now, they're a dysfunctional mess. How do you save the Knicks? Bring in Phil Jackson, of course. Sportswriter Stefan Fatsis discusses the hire.
The number of vehicles recalled has more than doubled over the past 20 years — but most notices go unnoticed by the public. "It just starts to become noise," says one auto expert.
Governments can block sites that they deem dangerous, and for Turkey, that now includes Twitter. How does it work? And how are Turkish residents using it anyway?
The profile of the judiciary has already changed significantly under the president, especially when it comes to the number of African-Americans, Hispanics and Asian-Americans he's appointed.
A new study shows that black students are far more likely to be suspended or expelled from school — and that gap begins before grade school.
Former Deputy Secretary of State Strobe Talbott and former National Security Advisor Stephen Hadley tell NPR that the U.S. and EU must stick together on sanctions.
Europe has been trying to reduce its energy dependence on Russia for years. The crisis in Crimea has given the effort a greater sense of urgency.
Twenty-seven-year-old Ibragim Todashev was killed while being questioned by agents in his Orlando home about his friendship with suspected Boston Marathon bomber Tamerlan Tsarnaev.
Kevin Allen is a ‘pitchman.’ In his three decades in advertising, the bulk of which were spent with McCann Erickson, Allen assembled teams that created countless campaigns. But it was one slogan for one account that changed his life and had a strangely profound impact on American culture.
The first commercial aired during the 1997 World Series. It featured a father and a son attending a Major League Baseball game and the sound of Billy Crudup’s voice nostalgically reading:
Two tickets: $46
Two hot dogs, two popcorns, two sodas: $27
One autographed baseball: $50
Real conversation with 11-year-old son: Priceless.Video of Mastercard baseball commercial
The structure, capped off with that one word - "priceless" – struck a nerve. It was suddenly emblazoned on t-shirts, used in campaign commercials and spoofed on TV. And it's stuck around for 17 years. It not only helped solidify Allen's reputation in the ad world, it helped him finally answer a question that had been nagging him for years:
“When I was coming up in the business, my mom would call me up every so often and say, ‘So, Kevin. What is it you do?’ And I know what it was. She was talking to my neighbor whose son was a doctor, and mom couldn’t have any bragging rights. When I was able to say 'I was part of creating the ‘Priceless’ campaign for MasterCard' – of course she tells everybody I wrote it, I produced it, I acted in it – you know, it’s life-changing.”
Allen says he and his partner knew they had something big when they came up with the idea, but it wasn’t until they were in the pitch review session that they sensed just how big:
“It’s very, very rare that you present something in the pitch room that ends up on air. I think it’s happened to me only a couple of times in my career. It was probably one of the longest reviews in a long time – it was about six months – and everybody knew it would change the lives of everyone who was involved in it. And it came down to two of us. And when we pitched the idea, (my partner) leaned over to me and said, ‘I hope we don’t mess this up.’ We all knew there was something profoundly special about this idea, but no one knew that it would go as far as it went. It’s still in dozens and dozens of countries around the world.”
Allen says the industry has changed a lot since he first started in the biz. Advertisers are losing more and more control:
“I would call the old days the supply economy. It was a nice, neat, little world where we controlled everything. Back when I was a young account executive I would monitor what were called Out Of Stocks or OOS. And that meant if a product was out of stock in Cleveland I turned the advertising off. As soon as it went back on the shelf again, on went the advertising and everything flies off the shelf. And when I tell those stories now to young marketers they giggle and say, ‘you gotta be kidding me.’
Why do the young advertisers laugh?
"And it’s because of this ultimate democratization that has occurred in general as a result of technology and the internet. You know, the customer is firmly in charge, and they’ll tell us so."
Many meat-eating animal lovers may not realize that their hankering for hamburgers hurts wildlife. A conservation group says some species have already been driven extinct by the livestock industry.
Here’s a look at what’s coming up next week (March 24 - 28):
Let’s start things off with some magic. Harry Houdini was born on March 24th, 1874. Not an easy guy to lock up. Internet sources say he showed soldiers how to escape from German handcuffs during World War I.
On Tuesday—lots of stuff to talk about. The House Financial Services Committee is scheduled to discuss “Why Debt Matters.”
The Conference Board releases its monthly Consumer Confidence Index.
They had lots of confidence. The TV series “Cagney and Lacey” premiered in 1982. The crime drama shook up the norm, placing two female detectives in lead roles.
Mid-week the Commerce Department reports on durable goods orders for February.
On March 27th, 2006 Graceland, home to Elvis Presley, was declared a national historic landmark. And sixteen years ago on the same date the FDA approved Viagra.
Finally now that we’re a week into spring, gardening may be on your to-do list. Well, March 28th is Weed Appreciation Day. Did you know that some weeds are edible? We here at Datebook headquarters say pull those ugly dandelions.
You can live the Datebook lifestyle at marketplace.org/Datebook.