Randolph-Macon College in Ashland, Virginia. Ever heard of it?
If you hadn't before, it's likely you did on Wednesday. David Brat, an economics professor who just big-footed Eric Cantor and his Democratic challenger, Jack Trammell, are both on the faculty of this one small school outside of Richmond.
"While this may be short-lived, I think if you were to look at the placement of the 'Randolph Macon College' name in the media it would be a very high number," says Dan Hurley, Associate Vice President for government relations and state policy with the American Association of State Colleges and Universities. He says this kind of marketing is worth millions.
Typically a school would have to have a winning football or basketball team to get this kind of press. Like a few years ago, when Butler University in Indiana, made it to the NCAA Final Four.
"That impacted them in terms of inquiries, applicants and enrollments, for a number of years," says Jim Paskill, president of Paskill, Stapleton & Lord, a higher education marketing firm. Paskill says he agrees having two congressional candidates come out of one college sure can make a school look good, but he says he’s a wary. An eight-month campaign season can be a long time under the microscope.
“You know, if this becomes a very divisive campaign and it’s seen as a mud-slinging between two candidates, I don’t think it’s going to reflect very positively on the college,” he says.
No chance of that, says Randolph Macon’s president Robert Lindgren.
“These are two very principled honest, folks who will debate the issues and not do, some of the typically political things that you might in a congressional campaign," he says.
We’ll find out if his prediction holds up in November.
Joe Cicippio belongs to a very small club of Americans who were held by Islamic radicals for years and lived to tell about it. Here's how he coped as a hostage in Beirut and then rebuilt his life.
In her "Can I Just Tell You" essay, host Michel Martin warns against letting an assumed narrative overtake the facts of a story.
Chrysler, General Motors and Ford offered up a multi-million dollar deal to help the bankrupt city of Detroit. But are there any strings attached to the cash and will it be enough to save the city?
The Beauty Shop ladies continue their discussion of this week's hot news by debating George Will's controversial opinion piece that questions the validity of sexual assault claims on campus.
In a surprising defeat, House Majority Leader Eric Cantor lost his seat to Tea Party challenger David Brat. But what does this mean for Republicans going forward? The Beauty Shop ladies weigh in.
Essence might be the longest-running magazine for black women, but the authors of a new book, The Man From Essence, admit that it was a long road to build the brand.
With the success of the Kickstarter campaign for the erstwhile TV show Reading Rainbow, we draw up a short list of other shows worthy of another whirl.