National News

How Facebook helps advertisers target ads in India

Marketplace - American Public Media - Tue, 2014-09-02 02:00

The social media giant Facebook has well over 100 million users in India, a nation that could overtake the U.S. as the top Facebook market as early as next year.

To capitalize in emerging countries like India, Facebook is now providing advertisers with data on cell reception and connection. The information helps match ads to user technology. For example, Coca Cola could send a video ad to people in cities with 4G LTE, or turn it into a text ad for people in rural areas where connections are spotty and data networks are limited.

It’s a way to help advertisers better reach the population they’re addressing, says Anne Nelson, who specializes in international media development at Columbia University.

This is important because most users in places like India are on pay-as-you-go data plans, says Nathan Eagle, the CEO of Jana, a mobile marketing platform.

“Advertising for most people in these emerging markets ultimately is taking money out of their pockets,” he says.

With over a billion potential Facebook users in India, that's probably not the best way to make a first impression.

 

FBI, Apple Investigate Claims Nude Celebrity Photos Posted Online

NPR News - Mon, 2014-09-01 21:32

The FBI is looking into allegations that online accounts of several celebrities had been hacked. Apple says it is determining whether its online photo-sharing service had been hacked.

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U.S. Military Forces Targeted Extremist Network In Somalia

NPR News - Mon, 2014-09-01 21:10

A day after an Islamic-extremist group launched an attack in Somalia, U.S. military forces have struck back. A Pentagon spokesman says the results of the operation are being assessed.

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Can tablets really help kids learn to read?

Marketplace - American Public Media - Mon, 2014-09-01 19:15

Can tablets and apps help children learn to read? It feels like a simple question, but the answer is complicated.

For starters, technology is moving fast, and there hasn't been time for solid scientific consensus to develop on whether and how devices like tablets should be used to help children improve their reading skills.

That hasn't stopped school systems around the country from buying in, and we heard this week about tablets in schools from Marketplace's LearningCurve reporter Adriene Hill.

But beyond schools and teachers, what about parents who want their children to have top notch reading skills in a changing environment?

Jason Boog is the author of "Born Reading: Bringing Up Bookworms in a Digital Age." Boog says that there is some agreement in the scientific community on a few important points.

Click the media player above to hear Jason Boog in conversation with Marketplace Tech host Ben Johnson.

One thing neuroscientists seem to agree that kids shouldn't be playing with tablets and smartphones until they're over two years of age. Another is that whatever apps or technology we use to try and improve our kids' reading skills, there is no real alternative for a real human being reading with and to a child. 

 

NATO To Create New 'Spearhead' Force For Eastern Europe

NPR News - Mon, 2014-09-01 18:49

NATO leaders are expected this week to set up a rapid-response force to defend against potential Russian aggression.

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Charlie and the Chocolate Factory's dark lost chapter

Marketplace - American Public Media - Mon, 2014-09-01 12:44

If you remember Augustus Gloop, Veruca Salt and Willy Wonka, and of course our hero, Charlie Bucket from "Charlie and the Chocolate Factory," then I have some good news for you.

No, not a golden ticket. A lost chapter of Roald Dahl's classic book has been published by the English paper The Guardian.

In the lost chapter, the children go into the chocolate factory's vanilla fudge room and its rather violent cutting and pounding room. Not all the kids make it out.

You can also catch glimpses of some early character sketches and Dahl's trademark dark humor.

The paper says it was deemed too wild and subversive 50 years ago.

Analyst: Response To Russian Incursion Will Be 'Defining Moment' For NATO

NPR News - Mon, 2014-09-01 12:07

President Obama heads to Europe this week to take part in the NATO summit. The alliance is weighing how to respond to Russia's incursions into Ukraine.

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Economic Impact Of Ebola Crisis Spreads Across Africa

NPR News - Mon, 2014-09-01 12:07

Ebola has exposed weaknesses in Africa's health networks and a failure to work together to arrest the spread of the virus. The "not our problem" response is taking an economic toll on the continent.

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40 Years After 'Working,' A View From The Driver's Seat

NPR News - Mon, 2014-09-01 12:07

Four decades after Studs Terkel's famous collection of oral histories was published, Radio Diaries revives one of his interviews with Helen Moog, an Ohio taxi driver and grandmother of five.

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The story of a 1957 Chevy

Marketplace - American Public Media - Mon, 2014-09-01 11:55

Tracing the parentage of a 1957 Chevy is not easy, but for Earl Swift, author of Auto Biography: A Classic Car, An Outlaw Motorhead, and 57 Years of the American Dream, it became an obsession.

"I met Tommy Arney in 1993 when he was running a go-go bar in Virginia," says Swift.

Swift was, at the time, a newspaper reporter for the Virginian Pilot. He went to Arney’s go-go bar to interview him about a court battle he was in. Swift says he walked out of that interview very impressed with Arney.

"He had an intelligent humor that stayed with me for years afterwards," says Swift.  

He met the 1957 Chevy eleven years later.

"Having driven a succession of beaters in college and throughout my twenties, and wondering often back in those days what the cars had been like when they were new and actually functioned as intended," says Swift. "I decided it would be an interesting newspaper story to find an old car and try to trace it back to everybody who had owned and try to tell a bigger story; something about America or about the region or the state through this one car and this otherwise unconnected fraternity of people who had shared it."

Swift tracks down the thirteen individuals who owned the ’57 Chevy, and uncovers the story of Tommy Arney, the thirteenth owner, whose mission was to rescue the car from ruin. 

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