National News

A new designation for the San Gabriel Mountains

Marketplace - American Public Media - Fri, 2014-10-10 02:00

On Friday, President Barack Obama will declare 346,000 acres of forestland just north of Los Angeles as a national monument. 

Supporters hope the move will free up both federal and private money that they say is needed to take better care of the San Gabriel Mountains forest area, a popular recreation destination with millions of visitors a year.

"This national forest is one of the most visited places in the country,” says Daniel Rossman, who as chair of the group San Gabriel Mountains Forever has been working for more than a decade to get more resources for the forestland. 

Some who live near the forest have not wanted a monument designation, because they are concerned that it will come with restrictions, such as limits on land use. 

But Rossman says the designation is necessary, because the Forest Service has had trouble keeping up with all the trash and pollution that comes with so many visitors. 

"I’ve personally done clean-ups, picking up dirty diapers and old pieces of clothing,” Rossman says, adding that the mountains are responsible for 30 percent of the Los Angeles region’s water supply. 

California Congresswoman Judy Chu says the president’s executive action will circumvent the current gridlock in Congress.

The monument designation will not only bring more personnel and federal money to the forest, it will also allow for private fundraising, says Chu. 

“You can have a private-public partnership. And already we have non-profit and private donations that have been pledged,” Chu says. 

The Forest Service will be able to set the privately-raised money aside for the San Gabriel Mountains monument; Something it couldn’t do for a national forest. 

 

 

Correction: An earlier version of this story incorrectly stated that Judy Chu had been working on Congressional legislation for more than 10 years. Though she supports the change, she has not been advocating for it for that long.

 

Supreme Court Halts Wisconsin Voter ID Law; Texas Law Overturned

NPR News - Thu, 2014-10-09 19:15

After an appeals court put Wisconsin's law back into effect, the Supreme Court's liberal wing, plus Justices Kennedy and Roberts, voted put the law on hold while they decide whether to take the case.

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Microsoft CEO Backtracks On Suggestion That Women Shouldn't Ask For Raises

NPR News - Thu, 2014-10-09 16:52

During a talk at a conference about women in technology, Satya Nadella said those women who don't ask for raises would be compensated by "karma."

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Jan Hooks, Best Known For Her Roles On SNL, Dies At Age 57

NPR News - Thu, 2014-10-09 16:16

Hooks was a cast member on Saturday Night Live from 1986 to 1991, playing key characters like Hillary Clinton and Sinead O'Connor.

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Report: Amazon To Open Brick-And-Mortar Store

NPR News - Thu, 2014-10-09 14:46

The Wall Street Journal reports the online retailer's store will also serve as a mini-warehouse that could provide same-day delivery the New York region.

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Ebola: Does The Risk Justify The Intensity Of Coverage?

NPR News - Thu, 2014-10-09 13:55

A series of developments over the past 24 hours have made one Ebola case feel like an epidemic. But the truth is the risk of Ebola spreading in the United States is the same it's been for months.

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Millennials Are Blue Now, But Party Allegiance Could Be Up For Grabs

NPR News - Thu, 2014-10-09 13:25

They're not the Obama-adoring college students of 2008 anymore. They're the generation hard-hit by the economy.

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Three Forlorn Presidents Bring Ebola Wish List To The World Bank

NPR News - Thu, 2014-10-09 13:16

The leaders of Guinea, Liberia and Sierra Leone pleaded for help at the annual World Bank-IMF meeting: "This slower-than-the-virus response needs to change."

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Export-Import Bank reports $675 million earnings

Marketplace - American Public Media - Thu, 2014-10-09 12:38

The Export-Import Bank, also known as the Ex-Im Bank, announced today that it returned $675 million to the Treasury Department. Because it's a government agency, it's technically not a profit. 

So what is this government-run bank, exactly?

"We exist solely to help support U.S. jobs when U.S. companies are selling overseas," said Ex-Im chair Fred Hochberg in an interview with Kai Ryssdal.

That support comes in the form of loans to businesses large and small, which drew Congressional scrutiny this year. Republicans called Ex-Im Bank loans a subsidy on outsourcing U.S. jobs. Plus, they said, the bank is unnecessary in light of private sector funds for exporters.

While 98 percent of exporters seek private financing, Hochberg insists that the Ex-Im Bank has a role to play for those that remain. 

"We're Plan B," Hochberg said, adding, "We fill a gap when private sector is unable, unwilling, or market conditions are just too risky for them."

Even Boeing uses the Ex-Im Bank. Supporters say this is to keep up with similar export banks in other countries that would otherwise have a big competitive advantage. So while Boeing could easily survive without the Ex-Im, it makes keeping up with the Joneses (in this case, Airbus), that much easier. 

As for how much it can spend on loans, Congress sets a budget for the bank, but doesn't allocate extra money for its operation. The bank is self-supported, from a portion of its earnings, like those announced today. Hochberg stressed this was another reason why the bank should be seen in an apolitical light.

"There are no Democratic jobs, there are no Republican jobs. There are jobs in every state that are dependent on exports." 

 

Listen to the full conversation in the audio player above.

Gangs Can't Stop Colombia's Butterflies From Rescuing Women In Need

NPR News - Thu, 2014-10-09 12:24

By bus, by bike and by foot, they come to the aid of abused and displaced women in Colombia. And they've just won a $100,000 humanitarian prize for their efforts.

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Identity Politics Center Stage In California's Central Valley Campaign

NPR News - Thu, 2014-10-09 12:14

The race for the 21st Congressional District seat pits two relatively young, up-and-coming politicians against one another. And the politics of identity and immigration aren't as simple as they seem.

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A Surprising Tie That Binds Hong Kong's Protest Leaders: Faith

NPR News - Thu, 2014-10-09 12:14

Many older activists were educated at missionary schools, which informs their sense of social and political justice. It's sure to be noticed by Beijing, which sees religion as a threat to its rule.

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FEC Greenlights More Convention Cash For Political Parties

NPR News - Thu, 2014-10-09 12:13

The Federal Election Commission approved a request from the Democratic and Republican parties to replace lost public funding with more donations from individuals — up to $32,400 per person per year.

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Who Needs Algebra? New Approach To College Math Helps More Pass.

NPR News - Thu, 2014-10-09 12:03

The subject long been considered essential to a well-rounded education, but it's also been a subject that keeps millions of people from getting a degree.

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The Weather Channel branches into 'weather adjacent' content

Marketplace - American Public Media - Thu, 2014-10-09 11:58

Sure, the Weather Channel still covers the traditional three to five day forecasts. But now, the company that has been on air since 1982 they also include anything that is “weather adjacent” to their content, says Claire Suddath, who wrote a piece about it called "The Weather Channel's Secret: Less Weather, More Clickbait" for Bloomberg Businessweek. 

"They refer to anything as nature, the outdoors, and climate – anything where you might be outside – that is part of what they consider weather now and they cover it," says Suddath."People are already coming to weather.com and using their app, but they need to get them to stay," says Suddath.

In an interview with Kai Ryssdal, Suddath says it's working. The Weather Channel app is popular with its users, and people no longer check the weather just in the morning - in fact, some of us are checking the weather up to 40 times a day.

"That means that what we’re looking for out of the forecast has changed," says Suddath. "Instead of the three day, five day outlook – which we do still use – we’re really looking for what are the next 15 minutes like, or the next few hours."

Listen to the full conversation in the audio player above.

Why women lag in winning federal contracts

Marketplace - American Public Media - Thu, 2014-10-09 11:49

It has been 20 years since the government set a goal of awarding five percent of federal contracts to women-owned small businesses – and not once has it met that goal.  

A third of businesses are now owned by women, and being a federal contractor can give business a significant boost. Having that relationship with a federal agency can open a lot of doors. Your business grows faster than other businesses. 

Still, Denise Barreto had another reason for signing up: "What motivated me to become a contractor on all levels for the government was the second I set foot inside of it and saw how it was run," she says.

Let’s just say she knew the government could benefit from her business sense and efficiency. Barreto got her first close-up look at local government when she was elected to her village board in Illinois several years ago. Her company is called Relationships Matter Now and it does strategic planning. It has landed some government work, but a federal contract has proved elusive.  Barreto says she has been in the federal system since 2012, and she has bid on eight contracts. She hasn’t won any.

It takes most people a while to get their first contract. An American Express OPEN study shows that in 2013 it took both men and women about two years and at least four bids before they succeeded.  Lynne Beaman is CEO of North Carolina company Highlands Environmental Solutions. She bid for the first time this summer, and recently found out she didn’t get the job.  Beaman says the whole process of certification and putting in a bid was byzantine. She thinks a lot of women prefer to take care of the business they already have rather than jump through a series of federal hoops to expand.  But she plowed on.

“We also have three children, two biological and one adopted from Russia,” she says. “So I feel if I could handle all the paperwork to get a foreign born orphan out of another country, then I can probably figure my way around this maze.”

She’s not discouraged by her rejection, and has other bids out right now.

Julie Weeks runs Womenable, an organization that supports female entrepreneurship. She says many government agencies are meeting their goal of giving five percent of contracts to women’s businesses, but the Department of Defense is missing the target. That matters because, Weeks says, “about two-thirds of federal spending is done by the Department of Defense.” So if the DOD misses its goal, the overall government goal won’t be met.

Weeks says it’s not that women-owned businesses don’t meet the DOD’s needs. Many make uniforms or do catering. I spoke to one woman who owns a company that bomb-proofs buildings. But Weeks says the DOD is a huge, complicated beast, and moving the needle is tough.

Denise Barreto says one reason few women get these government opportunities is they don’t know enough about them. She says government outreach needs improvement.  “I think having a real sexy website is good," she says, and "having an easy website that somebody can maneuver and understand is better. But nothing beats the opportunity for people to have face to face interactions with these decision makers."

She says women need more chances to meet representatives from Washington in the flesh, at events around the country. That’s what finally landed Barreto her first small federal contract. Her path was unusual, but direct: she didn’t even have to put through another bid. Someone at a federal agency heard her speak at an event, introduced herself, and Barreto ended up with her first opportunity to streamline the government.

Dutch Authorities Say One Malaysia Airlines Victim Was Wearing Oxygen Mask

NPR News - Thu, 2014-10-09 11:39

Authorities still don't know how the mask got there, but they said it may signal that at least that one passenger was alive long enough to put it on.

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Greenpeace used Legos to attack Shell. And won.

Marketplace - American Public Media - Thu, 2014-10-09 11:38

The environmental group Greenpeace put out a video over the summer featuring an awesome Arctic landscape built entirely out of Legos. In it, a Shell-branded Lego oil rig spills, flooding artfully constructed Lego ice floes, and drowning adorable Lego polar bears and distressed-looking Lego eskimos. The message: Get Lego to “stop polluting our kids’ imaginations” by putting the Shell logo on toys.

Lego has now announced that when its “co-promotion” contract with Shell expires, the deal won’t be renewed.  

The video campaign, an inspired piece of brandjacking, borrows everything that’s awesome about Lego — the cuteness, the see-what-you-can-build-spirit — even the theme song from the hit Lego movie  … deconstructed a bit.

Greenpeace spokesman Travis Nichols says the video helped re-position people’s image of Greenpeace — its brand.

"When we’re talking about the Arctic, they might think, 'OK, I’m going to see a sad polar bear, or I'm going to see an oil rig.'  And with this campaign, you got to see these toys that you care about.”

Which are polar bears and oil rigs, but made out of Lego.

In other words, Greenpeace is doing with Lego what Lego has done with other franchises. The idea of borrowing power from another brand helped make Lego what it is today: the world’s number-one toy company. Fifteen years ago, Lego was a brand in decline. Then, it paid big bucks to put out a line of “Star Wars” Legos, and had a monster hit.

I asked Lego spokesman Roar Rude Trangbaek if there wasn’t some irony to getting attacked now for associating with another brand.

"That’s not the same," he said. "Partnerships or licensed products. That’s something entirely different. That’s not a co-promotion. This is a co-promotion."

Greenpeace isn’t a paying partner. What’s a brand like Lego to do when its brand power gets appropriated?

First, don't fight back by trying to get the video deleted, says Marc Fetscherin, a marketing professor at Rollins College and co-editor of the book “Consumer Brand Relationships: Theory and Practice.”  

"It could backfire in the social media, and you get an unwanted, huge media presence," he says.  That's called "the Streisand Effect" after singer Barbra Streisand, who sued to have a photo of her house taken off the Internet in 2003. The lawsuit brought more attention to the photo, and didn't reflect well on the singer.

However, Fetscherin says Lego doesn’t have to just play defense here. "I can imagine a lot of new opportunities for Lego," he says, to pursue a greener image. "Why not team up with Tesla, or any other green company?"

Neither Lego nor Shell will comment on the details of their agreement.

How College Students Battled Textbook Publishers To A Draw, In 3 Graphs

NPR News - Thu, 2014-10-09 11:35

The price of new textbooks has gone through the roof. But what students spend on books has barely budged.

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Who is Carl Icahn and what does he do?

Marketplace - American Public Media - Thu, 2014-10-09 11:21

If you follow business news, you've probably heard about "activist investor Carl Icahn."

He pushed Family Dollar to sell itself. (Eventually it did.) He pushed eBay to spin off PayPal. (Eventually it did.) And now he's pushing Apple to buy back more of its stock. (So far, it hasn't.)

But who is Carl Icahn? 

He's a 78-year-old man worth $23 billion, whose favorite sport seems to be arguing with CEOs. 

"Activism in general draws a person who does not shy away from the limelight or shy away from a fight," says Scott Galloway, professor of marketing at NYU's Stern School of Business.  

Icahn has been fighting for decades. 

"Oh, gee, he goes way back," says Donald Margotta, associate professor of finance at Northeastern University. 

In the 1980s, Icahn was known not as an activist, but as a corporate raider, using debt to acquire companies, often to break them up. 

"The corporate raiders were a little bit different [than today's activist investors] in that usually their objective was to acquire the company," says Margotta. "Whereas now people don’t really want to acquire the company, although they do want to break it up."

Instead of acquiring entire companies, today's activist investors acquire large portions, and then leverage that portion through the media. 

"Since activist investors are only taking an ownership position and a portion of the company they also are reliant on other stockholders to have their viewpoint," says Don Steinbrugge, managing partner of hedge-fund consultant Agecroft Partners. "The more media attention they can get the more they can educate the other stockholders in what their position is."

The position could be to buy back stock, to split up the company, to seek an acquisition or a number of other strategies, but the underlying plan is to rally shareholders to force the CEOs hand, and then profit off any resulting increase in the stock price.

But for Icahn it seems to be about more than making money. He seems to want to set things right — as he sees it.

"He basically believes that corporate managers are, by and large, inept and self-serving," Margotta says. 

Apple CEO Tim Cook may be the exception. In his open letter, Icahn called Cook "the ideal CEO" and insisted "this letter is in no way intended as a criticism of you as CEO, nor is it intended to be critical of anything you or your team are doing from an operational perspective at Apple."

Except for that share buyback thing, of course.

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