National News

Military Policy Impedes Research On Traumatic Brain Injuries

NPR News - Fri, 2014-12-26 12:26

The U.S. military set up a bank to collect brain tissue samples to better understand battlefield brain injury. But a law that prevents tissue donations from U.S. troops has severely hampered efforts.

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Donations Stream In For Slain New York City Police Officers

NPR News - Fri, 2014-12-26 12:26

A foundation that supports first responders killed in the line of duty says it will take over the mortgages of the two New York City police officers killed last week as donations begin to come in.

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In The Nation's Capital, A Signature Soup Stays On The Menu

NPR News - Fri, 2014-12-26 12:26

For 110 years, Senate bean soup has been offered every day but one in the U.S. Senate cafeteria. But few staffers have actually tasted the traditional soup of the "world's greatest deliberative body."

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For Iran And The West, A Rocky Year For Nuclear Diplomacy

NPR News - Fri, 2014-12-26 12:26

Next year could be a make-or-break moment for efforts to ensure Iran can't acquire a nuclear weapon. But experts said the same about 2014. Instead, two deadlines came and went with no progress.

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For Russia's President, A Year Of Costly Triumphs

NPR News - Fri, 2014-12-26 12:26

Vladimir Putin's popularity soared after the Winter Olympics and the annexation of Crimea. But his year is ending on a bitter note, with Russia in a deep recession and isolated internationally.

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One More Reason To Reach For A Paper Book Before Bed

NPR News - Fri, 2014-12-26 12:26

Using an E-Reader before trying to nod off may disrupt sleep more than reading a paper book, a study suggests. Scientists suspect the screen's blue light is messing with a sleep-inducing hormone.

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Doubts Persist On U.S. Claims On North Korean Role In Sony Hack

NPR News - Fri, 2014-12-26 12:26

Some cybersecurity researchers continue to voice skepticism about the FBI's claim that North Korea was behind the attack on Sony Pictures. That's not unusual in a crime that often uses misdirection.

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Businesses Buzz With Anticipation In Wake Of U.S.-Cuba Thaw

NPR News - Fri, 2014-12-26 12:26

The U.S. economic embargo on Cuba is still solidly in place. But the president's executive action opening relations with the island has set off a frenzy of speculation about a new era of U.S.-Cuba commerce.

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Already Bleak Conditions Under ISIS Deteriorating Rapidly

NPR News - Fri, 2014-12-26 12:26

Liz Sly of The Washington Post speaks with Audie Cornish about how the so-called Islamic State's attempt to govern and administer services like a state is breaking down, with food and power shortages.

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Doubts Grow Over U.S. Claims On North Korean Role In Sony Hack

NPR News - Fri, 2014-12-26 12:26

Some cybersecurity researchers have begun to voice skepticism about the U.S. government's claim that North Korea was behind the recent attack on Sony Pictures.

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Addicted to TV Obsessions: Erin Mallory Long

Marketplace - American Public Media - Fri, 2014-12-26 11:37

This is the time of year that holiday-themed movies... even ones you seen dozens of times before, can feel like they're on an endless loop on TV.

For author Erin Mallory Long, The Muppet Christmas Carol is one story among many that she watched, indulged in, and maybe was obsessed with, time and again.

Erin is a regular contributor to Hello Giggles and has had work appear on CrackedxoJanetheKnowThe Toast,Thought Catalog and her own blog.

Your Wallet: New Year, New Job

Marketplace - American Public Media - Fri, 2014-12-26 10:34

At the beginning of the new year we tend to reflect on our career. Are you planning to jump start your job search?

We want to hear your story. How do you plan to stand out to potential employers in 2015?

Send us an email, or reach us on Twitter, @MarketplaceWKND

 

Wake Held For Slain NYPD Officer

NPR News - Fri, 2014-12-26 10:21

The ceremony for officer Rafael Ramos comes nearly a week after he and partner Wenjian Liu were shot and killed in their patrol car by 28-year-old Ismaaiyl Brinsley.

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The science and art of stocking holiday shelves

Marketplace - American Public Media - Fri, 2014-12-26 10:07

Just a few days before Christmas, the once fresh-looking holiday aisles at a Target store in Portland, Oregon, were already picked over, complete with clearance signs.

So how did Target decide on these exact toys and holiday decorations? Not to mention how many of them the store should carry?

“It is to a large extent a science combined with an art," says Akshay Rao, a marketing professor at the University of Minnesota. Every year, retailers face this classic problem where they try to determine how much to order without fully knowing the demand, he says.

“You look at historical data, you look at trends, you look at stated preference in the marketplace through some sort of market research, and you come up with an estimate of what’s going to be hot,” he says.

For many retailers, Rao says, that’s just the first step.

“The other side of that equation is attempting to influence that demand," he says.

Retailers use tools like social media to steer customers toward certain products. They also use discounts or emphasize features, like a phone with a fancy new camera, to entice customers to buy, he says.

At the end of the day there’s still plenty of guesswork involved.

“And people who guess right are considered geniuses and are often lucky, and people who guess wrong are left holding a fair amount of inventory that then goes on sale the day after Christmas," Rao says.

But stores have a new challenge, says David Raffo, a business professor at Portland State University. Consumers are waiting longer to make decisions about what to purchase. And that’s making it harder to predict holiday sales.

“The way it use to be is that people would get signals, like Black Friday, what’s hot, what’s not, and then they’d try and get it on their shelves, more of it or whatever, as fast as possible," he says. "What are the sizes? What are the colors? What are the toys that people are wanting?”

But it’s better for retailers to have too much inventory than not enough, Raffo says.

“The cost of not having the product is lost sales," he says. "It’s not just the sale of that product, but if a retailer doesn’t have what you want, you may go to another store and do all your other shopping at that other store.”

And besides, without that extra stuff, how else would retailers be able to offer those great after-Christmas deals?

The science and art of stocking holiday shelves

Marketplace - American Public Media - Fri, 2014-12-26 10:07

Just a few days before Christmas, the once fresh-looking holiday aisles at a Target store in Portland, Oregon, were already picked over, complete with clearance signs.

So how did Target decide on these exact toys and holiday decorations? Not to mention how many of them the store should carry?

“It is to a large extent a science combined with an art," says Akshay Rao, a marketing professor at the University of Minnesota. Every year, retailers face this classic problem where they try to determine how much to order without fully knowing the demand, he says.

“You look at historical data, you look at trends, you look at stated preference in the marketplace through some sort of market research, and you come up with an estimate of what’s going to be hot,” he says.

For many retailers, Rao says, that’s just the first step.

“The other side of that equation is attempting to influence that demand," he says.

Retailers use tools like social media to steer customers toward certain products. They also use discounts or emphasize features, like a phone with a fancy new camera, to entice customers to buy, he says.

At the end of the day there’s still plenty of guesswork involved.

“And people who guess right are considered geniuses and are often lucky, and people who guess wrong are left holding a fair amount of inventory that then goes on sale the day after Christmas," Rao says.

But stores have a new challenge, says David Raffo, a business professor at Portland State University. Consumers are waiting longer to make decisions about what to purchase. And that’s making it harder to predict holiday sales.

“The way it use to be is that people would get signals, like Black Friday, what’s hot, what’s not, and then they’d try and get it on their shelves, more of it or whatever, as fast as possible," he says. "What are the sizes? What are the colors? What are the toys that people are wanting?”

But it’s better for retailers to have too much inventory than not enough, Raffo says.

“The cost of not having the product is lost sales," he says. "It’s not just the sale of that product, but if a retailer doesn’t have what you want, you may go to another store and do all your other shopping at that other store.”

And besides, without that extra stuff, how else would retailers be able to offer those great after-Christmas deals?

With 'Into the Woods,' Disney goes dark

Marketplace - American Public Media - Fri, 2014-12-26 10:01

Among the many holiday movies currently in theaters is an adaptation of the Broadway musical "Into the Woods." It’s about infidelity, sexual awakening, death and untidy endings — and now it’s a Disney movie.

Fans of the original Stephen Sondheim fairy tale mash-up worried that the Disney treatment would water down many of the dark themes that made it a departure from the typical blockbuster fairy tale. But the success of films like "The Hunger Games" has pushed studios to develop movies with more adult themes.

And so far, the move has paid off for Disney. According to early estimates, the film has brought in over $13 million since being released on Christmas Day.

New market for hack-attack insurance takes root

Marketplace - American Public Media - Fri, 2014-12-26 10:00

For the second day, the digital Grinch has stolen Christmas for gamers around the globe. Networks went dark for Microsoft's Xbox and Sony Playstation users, with a group of hackers calling themselves Lizard Squad taking responsibility.

It’s unclear if Sony or Microsoft had hacker insurance; we tried to reach them. But we do know breaches of web-based game systems come at great economic damage. And as it turns out, there is a growing world of insurance to provide protection against cyber attacks.

“The policies will typically cover the cost of notifying the affected persons, the customers, that there was a breach,” says Richard Betterley of Betterley Risk Consultants. "The cost of providing credit monitoring, legal counsel related to the breach and sometimes crisis management ... public relations campaigns, in other words.”

Like traditional insurance, if something goes wrong, the policyholder files a claim and hopes for a check.

Plenty of costs aren’t covered, like stolen ideas, stock losses and customer credit card losses. But with Xbox and Playstation joining a hacked wall of shame alongside Home Depot, JP Morgan and Target, more firms are buying peace of mind — and insurance firms are racing to provide it.

“Lots of organizations were just dabbling in this area of insurance a couple years ago,” says Larry Poneman of Poneman Institute R. “But with all of these data breaches, more and more insurance companies see huge amounts of profits to be made.”

Insurers face their own danger, though. They can’t predict hacking losses the way they can losses from tornadoes or fires.

“They are very much aware of their lack of actuarial data that underline how these policies are underwritten,” says Ted Julian of data protection firm CO3 Systems. “They could lose quite a bit of money quickly, if they’re not careful.”

Rebounding economy could mean more pay raises

Marketplace - American Public Media - Fri, 2014-12-26 09:59

For years, Americans expected an annual raise of anywhere from 2.5 to 3 percent. The recession brought that number down to 0.2 percent by June 2009, and inflation wiped out most wage gains that have occurred since. But recently, people have become more optimistic.

In December, Americans said they expect a raise of about 1.7 percent – a smidge above inflation, which seems to be running at around 1.3 percent.  

Will we actually get that raise? Hard to say.  

In December, average hourly wages jumped a fraction, around 0.4%. A promising figure, but one month of data does not make a trend. Twenty states and the District of Columbia have all raised the minimum wage, which will boost incomes at the bottom end of the spectrum.  

For the rest of wage earners, it's a question of how much slack there is in the labor market and the economy. If the unemployment rate continues to fall, workers may have the confidence to push for pay increases without having to worry about the line of people outside willing to work for less.

 

What health care in 2015 will look like

Marketplace - American Public Media - Fri, 2014-12-26 09:49

Marketplace’s Adriene Hill and Dan Gorenstein discuss how healthcare may change in 2015.

Hospital consolidations can mean a few things. On one hand, there will be potential for better convenience. Integrated medical records means you won’t have to fill out the same forms multiple times or take the same tests twice. Tom Main, a partner with Oliver Wyman's Health and Life Sciences Practice, says “I think we’re sitting at this incredible opportunity for the more connected, way more accessible, way more personalized, way more real time.”

However, if there’s been a merger in your area, it's easy to get lost in the system and you can expect higher prices. Since 1994, there have been 1,200 hospital mergers, and in certain markets, there have been 20 to 50% price increases. Carnegie Mellon economist Martin Gaynor says, “Actually those increases just get passed on to workers dollar for dollar so it actually comes home to roost directly on the backs of American workers.”

Gorenstein explains why some hospitals want to be bigger: "More and more hospitals and doctors are getting paid differently – they’re penalized for things like readmission, their requirements to have electronic health records. That stuff is expensive. Doing this stuff is new and it’s different. People are a little lost and that leaves people feeling anxious a bit, nervous a bit. Some people really believe the best way to weather this new era in healthcare is to be bigger. Bigger is better. They’ll have more money on hand and they’ll be able to do whatever they need to do to move. Others though, especially when it comes to the hospital mergers, believe the bigger they are, the more leverage they’ll have when negotiating with health insurers."

Branding marijuana for a changing market

Marketplace - American Public Media - Fri, 2014-12-26 09:15

The market for marijuana is changing, at least in the states where the drug has been legalized. In Colorado and Washington, where recreational marijuana is legal for adults, cannabis sellers are finding new approaches to the way they sell their products. The new business plan, for many, includes advertising and marketing -- a shifting image.

That's where Cannabrand comes in. Olivia Mannix, on of the founders of the marketing company, says that Cannabrand focuses on marketing cannabis products in legal markets. That includes working with a variety of companies, not just dispensaries.

"We take on clients ranging from the tech space to dispensaries, to grow operations," Mannix says. Cannabrand works on branding for these companies, and aims to make the retail experience in the marijuana industry more accessible. 

That include everything from edible taste testing, to logos, packaging, and advertising. 

But advertising and selling a product that's largely classified as an illegal drug can be trick. Brands bump into problems with trademarking -- which is not a state issue, but a Federal one. "Trademarks are a problem," Mannix says, "if the name has to do with marijuana/cannabis, it's going to be difficult to have your trademark go through on a Federal level."

Mannix says that the biggest logistical problem for marijuana companies and advertisers is banking. Most banks won't finance companies associated with the drug. "You're not supposed to use credit cards," she says, "and a lot of these companies have bigger holding companies that aren't associated with cannabis so that they can open a bank account."

This workaround can help companies deal with credit, but when banks discover the association, the accounts can be closed, meaning that many marijuana companies deal almost exclusively with cash. 

"There are some new banks coming up that are actually FDIC insured for the marijuana industry," Mannix says. She hopes that banking restrictions will ease for her clients, but for now, but of the industry is cash-only -- a model that remains a roadblock to legitimacy. 

Mannix's other key role is working on destigmatizing marijuana. She uses the words cannabis and marijuana instead of weed, pot, or grass. She says a lot of the stigma associated with marijuana has to do with old propaganda. Cannabrand touts potential health and social benefits associated with cannabis products -- it's intended to make the plant more accessible to a broader audience, but many people still balk at the idea of recreational marijuana, and advertising related to marijuana. 

"It might sound insane, but this is an industry, this is a marketplace, and every industry needs to have some type of branding and marketing and advertising associated with it," Mannix says,  "yes, one might think that marijuana sells itself and it doesn't need to be marketed, but now that this is a legal industry it's a competitive marketplace, and companies need to differentiate themselves."

Cannabrand works with about six clients in any given month, and Mannix says they market to a wide range of demographics, including younger people, older people, and an upscale professional market.

Cannabrand stays informed about laws and regulations and works on education when it comes to consumption. Mannix says that one of the biggest gaps in the industry is education about recreation use, including things like where to consume, and how much.

"That's something that we're really trying to promote," Mannix says. When it comes to consuming marijuana she says "it's very important to start low and take it slow."

Changes to the physical spaces where marijuana products are sold are helping with stigma and image, Mannix says. "There actually are a lot of beautiful dispensaries in the Denver and Colorado area that have really been able to change their interior design.  Some of them look like Mac stores, some of them just have beautiful woodwork, and a lot of the other dispensaries are evolving their brands and making their space more comfortable for their target market."

Mannix says she hopes the marijuana industry will become more like the liquor industry, where it's easier to advertise and reach a wider audience. Her hopes for the future of marijuana marketing? "I'd really like to see there be more leniency so that marketers and advertisers can do their job for the cannabis industry."

 

 

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