National News

EU, Japan Express Concern Over China's Moves In South China Sea

NPR News - Fri, 2015-05-29 12:23

The concern follows reports that China has placed mobile artillery on a reef in the disputed Spratly Islands chain, where Beijing is in the midst of unilateral land reclamation and construction.

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Texas Politicians And Businesses Feud Over Medicaid Expansion

NPR News - Fri, 2015-05-29 12:19

Texas has turned down federal funds to expand Medicaid under the Affordable Care Act. Hospitals and some business owners want the money, but it's a tough sell in Republican-dominated state politics.

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Silk Road Founder Ross Ulbricht Sentenced To Life In Prison

NPR News - Fri, 2015-05-29 12:05

Ulbricht had faced at least 20 years in prison, but federal prosecutors had sought a "substantially" longer sentence for the creator of the shadowy online marketplace.

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America's Elite Cows Don't Give Birth — Their Surrogates Do

NPR News - Fri, 2015-05-29 10:56

Implanting cows with the embryos of genetically superior heifers is big business these days. It's helping elite cattle breeders and beef and dairy producers spread U.S. cow genetics around the globe.

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Marketing to Millennials

Marketplace - American Public Media - Fri, 2015-05-29 10:14

At Leo Burnett, the Chicago-based ad agency ranked 9th in the world, most meetings mention millennials. Mick McCabe, chief strategy officer at Leo Burnett, says that Millennials are "the topic du jour," and it shows in the agency's ads. 

Leo Burnett works with McDonald's, Coke, Allstate, Nintendo, Samsung and esurance. In recent years, their ads have introduced themes and characters meant to appeal to a younger audience, building status for newer brands that already skew young and revitalizing advertising for legacy brands. 

McCabe says that Millennials are a crucial audience for all kinds of brands. This group of roughly 80 million 18-34 year-olds spends billions of dollars. And it's a unique group, too: "It is the most diverse generation ever, very tolerant, very open," McCabe says. 

"For marketers, the reason they're such a profound part of the conversation is that they represent what the future looks like," McCabe says, "and so companies can either succeed or fail as they succeed and fail with Millennials."

McCabe says there's an obsession with having conversations with Millennials, and with "what technology they're using ... what's imporant to them, how to connect with them, how to, frankly, develop them as customers for long periods of time."

Research has shown that Millennials like to make purchases that make them feel good about themselves and want to be spoken with, not to. McCabe says these qualities are very human, and so "the things that they want, to connect with people, to have their voice heard, to be authentic, to laugh, to change the world for better, are very indigenous to this group as they are to all human beings." 

"What's different [about Millennials]," McCabe says, "is their embrace of technology allows them to, in a much more intense way, access those emotions, access their voice being heard."

Leo Burnett tries to tap into this mentality with multi-platform ads that involve social — or social network — interaction. One particular ad, a campaign for Always called #LikeAGirl, had millions of views on YouTube and sparked conversations on Twitter before it aired as a Super Bowl commercial. 


Another notable ad for Allstate used its "Mayhem" character in an interactive ad — Allstate found a real couple who was oversharing on public social media and sold replicas of their belongings at while they were out of the house. 

McCabe says that when marketing to Millennials, timing is key. This is a generation that wants to be spoken to authentically. McCabe says that it's crucial to "speak with the right note, with the right subject, at the right time ... they want it when they want it."

Part of this has to do with mobile advertising — Millennials, and anyone else with a smartphone and other internet-connected devices, are innundated with ads. So what sticks out are things that have a more personal or contextual touch. 

If it sounds a little mushy and emotional, maybe that's because it is. But McCabe says the emotional outreach isn't just about money. "The health of a company ... depends on them having real connections with Millennials. If they have a fake connection with them, they won't grow."

5 Things You Should Know About Martin O'Malley

NPR News - Fri, 2015-05-29 09:46

His announcement is quintessentially Baltimore with a venue well known to area residents and the addition of a well-known local group, the Kelly Bell Band, booked as entertainment.

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Communities, money, and membership

Marketplace - American Public Media - Fri, 2015-05-29 09:26

What's the most important community you've been a part of?

And how did it affect your life? Have you paid to be a member of a club?

We want to know! Send us an email, or reach us on Twitter, @MarketplaceWKND

Your Wallet: Communities

Marketplace - American Public Media - Fri, 2015-05-29 09:26

What's the most important community you've been a part of?

And how did it affect your life? Have you paid to be a member of a club?

We want to know! Send us an email, or reach us on Twitter, @MarketplaceWKND

Idaho's Abortion Ban Is Unconstitutional, Federal Court Says

NPR News - Fri, 2015-05-29 09:24

The case was brought by Jennie McCormack and Dr. Richard Hearn. In 2011, McCormack was arrested and faced criminal charges after she ended her pregnancy.

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Retirement: How it feels and how to pay for it

Marketplace - American Public Media - Fri, 2015-05-29 09:14

Retirement. How does it feel? And how do you pay for it?

Lizzie O'Leary talks about the psychology of retirement with Nancy Schlossberg, the author of Revitalizing Retirement: Reshaping Your Identity, Relationships, and Purpose.

"Especially for men and women who are highly invested in their work, who love what they're doing, the thought of retirement creates some anxiety," Schlossberg says. 

For financial advice, Lizzie turns to Rhonda Schaffler, the editor-at-large at TheStreet and anchor of TheStreet TV.

"You should have about 70 percent of the income that you had while you were working, so that means your expenses have to come down because you will have less money," Schaffler says. "And that, by the way, is assuming you have saved enough money. So it's a very delicate balance, and we've seen in study after study that most people aren't getting it right."



Generation Z talks college and money

Marketplace - American Public Media - Fri, 2015-05-29 09:08

Generation Z is starting college.  The oldest members the group born after Millennials are graduating from high school or wrapping up their freshman year of college. 

Gen Z members, born in the late '90s to early '00s, are just beginning to grasp the economy, their finances and their future. At John Marshall High School in Los Angeles, Tia Reid, Emmanuel Reyes, Diego Jimenez and Beja Wolf are getting ready to graduate — all four are headed to college next year. 

For this cohort, who experienced a recession while they were in middle and elementary school, the economy has been unpredictable. Reid, Reyes, Jiminez and Wolf are navigating complicated methods of paying for school and juggling their personal finances.

Reyes says that even though he has a significant scholarship to UC Santa Barbara, he's already saving for next year. "I don't want to put this burden on [my parents]," Reyes says. "I know that my dad would work harder to pay for college, but I don't want to do that to him. I'm growing up, so I want to take care of things myself. I want to work, and save that little money that I do get just to get this out of the way, and eventually, I'll be the one that helps him."

Reyes works part time as a caterer to help support his family during the school year, and he's opening a bank account for the first time to manage his finances during school next year. "One of my biggest fears is going through college and investing all this money on my education and coming out without a job," Reyes says. "I want to believe that I will find a job, and I hope that's the case, that when I come out of college, there's a job waiting for me."

Reyes shares his skepticism about the job market with his classmates. Beja Wolf, who will be heading to Louis and Clark College next year, says, "I don't think I've really trusted the economy because I've been indoctrinated with this kind of cynical viewpoint of 'you're not going to get a job,' especially because in middle school and early high school we were going through a recession.... Unless you go into science or math, you're not going to get a steady paycheck out of college."

Wolf has some hope — she's seen others "find jobs out of the strangest majors that you wouldn't expect to coalesce with what they ended up doing," but says she doesn't think she'll get a good job out of college. To get her footing in an artistic career, Wolf says, "I think I'll probably have to work awhile." 

Tia Reid, who will attend Occidental College in the fall, says that she's aiming for education beyond college – she wants to be a lawyer. But she says even though "the economy is getting better ... we were in a recession, so I'm not quite sure how trustworthy [the economy] is right now." 

Reid is saving money from summer jobs. "Whenever I get money, I always put it in my bank account," she says. "For next year, I've somewhat started saving. My parents are also contributing, but the school's also helping with financial aid, so it's not that big of a burden." 

Limiting the financial burden of college can be a huge relief, especially for a generation whose members recognize the unpredictable job market that may await them. Diego Jiminez chose between Brown University and UC Berkeley based on their financial offers. "I've been pretty fortunate growing up, so there's always been money," Jiminez says. "It holds a certain importance, but it's not always the top priority in my life." Jiminez says his dad started saving for college "the day I was born." He picked Berkeley because its aid package will, with some help from his parents, make it possible for him to graduate debt free. 

"I wouldn't necessarily say that I trust the economy so much as I trust myself," Jiminez says. He acknowledges that finding a job in recent years has been difficult, but thinks "those days are kind of past us ... if you work hard, there's definitely a spot for you."



First-Quarter Revision Puts GDP In The Red

NPR News - Fri, 2015-05-29 08:48

A harsh winter and burgeoning trade deficit forced the economy to contract by 0.7 percent in the January-March period.

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U.S. Drops Cuba From List Of State Sponsors Of Terrorism

NPR News - Fri, 2015-05-29 07:11

The State Department removed Havana from the list following a thawing of relations with the United States.

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At FIFA Meeting, Israel And Palestine Shake Hands And Avoid Suspension Vote

NPR News - Fri, 2015-05-29 07:09

It was perhaps the only issue that could compete with wide-ranging accusations of corruption and bribery that have dominated the international gathering of soccer's governing body.

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Islamic State Claims Responsibility For Second Saudi Attack

NPR News - Fri, 2015-05-29 06:55

The attack on a Shiite mosque in the kingdom's Eastern Province is the second suicide bombing in as many weeks in which the Saudi branch of ISIS has claimed responsibility.

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Look Who's Hanging Out With A Goat! It's Supermodel Chrissy Teigen

NPR News - Fri, 2015-05-29 06:14

She's not the only example of a cross-species friend. Goats pal around with hippos and giraffes, too. We probe the science of goat behavior to see what makes them such good friends.

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Breath Holding In The Pool Can Spark Sudden Blackouts And Death

NPR News - Fri, 2015-05-29 05:48

When you hold your breath underwater, you might pass out before you realize you need oxygen right now. Experienced swimmers have drowned as a result, and most people aren't aware of the risk.

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Muhammadu Buhari Becomes Nigeria's President

NPR News - Fri, 2015-05-29 04:23

Buhari has become the first opposition figure to be inaugurated since Nigeria won its independence in 1960.

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PODCAST: FIFA sponsorship

Marketplace - American Public Media - Fri, 2015-05-29 03:00

First up, we'll talk about the New York Stock Exchange and its mid-day happy hour. Plus, we'll talk about what corporate sponsorship looks like in the wake of the arrests of several FIFA officials. 

Amid Corruption Scandal, FIFA Will Hold Presidential Election

NPR News - Fri, 2015-05-29 02:52

The Swiss Joseph "Sepp" Blatter, who has been FIFA's chief since 1998, is expected to win despite the recent arrests of leading officials. The U.S., England and others said they won't support Blatter.

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